MAM
DAN India’s Indeed supports global & homegrown brands in battle against Covid2019
MUMBAI: In the wake of the Covid-19 crisis, Indeed, the CSR advisory arm of Dentsu Aegis Network has partnered with over twenty organisations across sectors in their endeavour to provide and distribute relief material. With the objective of ensuring the safety of frontliners and the most vulnerable, Indeed distributed 1,00,000 PPE kits, over 100 ventilators, 10,00,000 face masks, 10,000 medical footwear and 5,00,000 biscuits packets in the remotest parts of the country.
Global giants like Vivo, Crocs, Larsen & Toubro, Transworld Group, Citrix systems, Nutanix, MG Motor and leading homegrown companies like Parle, boAt and Laxmi Organic Industries have been some of the names on Indeed’s client roster. Additionally, government of Karnataka, municipal cooperation of Haryana, government of Tamil Nadu, government of Gujarat and government of Uttarakhand have also collaborated with Indeed to make a significant impact in the community during these unprecedented times.
Indeed AVP and CSR head Sahil Arora said, “At Indeed, we believe that to create a real impact, CSR initiatives must be aligned to corporate values and these initiatives must be put into action at the right time. Happy to collaborate with organisations that understand the gravity of the current situation and are taking steps towards mobilising help and ensuring that relief is provided with minimum movements. Indeed stands committed to lending its full support both to our clients and the community in their fight to collectively overcome the global crisis.”
Commenting on Indeed’s admirable effort, DAN India COO media brands and Posterscope APAC president Haresh Nayak said, “Indeed has successfully lived by the DAN values of being ‘Responsible’, ‘Collaborative’ and ‘Agile’ as each member of the team has worked round the clock to provide the necessary support and gear to our essential workers in India with the support of their clients. Indeed’s work has been highly appreciated and I feel very proud.”
During the distribution drive, Indeed has followed strict social distancing norms and has also taken all the precautionary measures. For future initiatives, the team is well equipped with masks, gloves, cover-all, and sanitizers.
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Rising living costs, longer financial responsibilities, and changing household structures are reshaping how Indian families plan for long-term financial security. In this shifting environment, life insurance is increasingly being viewed as a core part of structured financial planning rather than an optional protection tool.
Securing Your Family’s Finances with Life Insurance
Life insurance plays a role in family financial planning by supporting income continuity and long‑term financial responsibilities in the event of an unexpected loss. With this coverage amount, the family can continue to maintain their daily needs, fund children’s education, repay debts, and meet other financial obligations.
Beyond basic financial protection, life insurance has expanded to support long‑term planning objectives, helping families manage education costs, liabilities, and continuity of income.
Retirement Benefits with Life Insurance
As India’s workforce becomes more conscious of post‑retirement income security, life insurance is increasingly linked with retirement planning. Regular income options integrated into insurance products are being viewed to reduce dependence on external support systems later in life.
Save your Income Tax with Life Insurance
Tax efficiency remains one of the reasons families factor life insurance into financial planning, as it continues to be recognised under prevailing tax provisions as a long‑term savings and protection tool.
Policy Flexibility and Early Adoption Trends
Early adoption and flexible policy design have also contributed to growing relevance, as insurers respond to broader financial planning needs across different life stages.
How Life Insurance is Evolving for Family Financial Planning
- Easier Digital Access
Purchasing a life insurance policy no longer involves loads of paperwork, multiple visits to the insurance office, etc. With online options, purchasing and managing life insurance policies has become much easier.
You can compare various insurance plans online, get instant quotes for premiums, opt for paperless documentation, and avail of faster claim settlements. This also helps maintain transparency among policyholders.
- Growing Popularity of Term Insurance
Term insurance plans are becoming more popular because of their high coverage and affordability. This shift reflects a growing preference for high‑coverage, cost‑efficient protection aligned with practical family responsibilities.
- Focus on Long-term Family Goals
As financial planning becomes more structured and long‑term in nature, life insurance is increasingly viewed as foundational rather than supplementary. Its role in addressing income continuity, long‑term obligations, and evolving family needs explains why relevance continues to grow in today’s planning conversations.
