MAM
Dalda rolls out new TVC
MUMBAI: Bunge India has rolled out a new television campaign (TVC) for Dalda brand‘s ‘Husband‘s Choice‘ range. It has been conceptualised by Saints & Warriors.
The TVC revolves around a couple wherein the wife is bothered about her husband‘s health while the husband who is a foodie is bothered about the taste of the food.
The ad, through its juxtaposition of scenes, builds up this contrast of thinking between the wife and the husband. In the end, the wife sums it up by saying that while her husband is only bothered about the taste of food, she ensures that he not only enjoys the taste but also gets the essential nutritional value by serving him food cooked in Dalda oil. “The brief was to reinvent the brand while retaining its original proposition of taste and trust and adding the health dimension to it. “The TVC campaign built around ‘Husbands Choice‘ is a great way to communicate with our target audience, that Dalda oils are not only healthy but at the same time help prepare food without compromising on taste,” says Saints & Warriors chairman Pushpinder Singh. Bunge India recently unveiled a new logo and product proposition for its ‘Dalda‘ brand in a bid to connect with younger consumers.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
