MAM
Dainik Bhaskar Restructure Corporate Sales Team- Atul Talegaonkar to Lead Corporate North- Delhi & Reema Datta As Head Of Corporate Sales Branch – South
Mumbai: DB Corp Limited (DBCL), India’s largest print media company and home to flagship newspapers Dainik Bhaskar, Divya Marathi and Saurashtra Samachar, today announced key restructuring in Corporate Sales and Marketing Div.
Ms. Reema Datta, who has been instrumental in leading Delhi – Gurgaon till date, has been moved to Bangalore with immediate effect as Head South to strengthen the South
team and drive deeper customer connect.
She will spearhead the Southern Team from Bangalore to cater markets in Karnataka, Tamil Nadu, Kerala, Andhra Pradesh and Telangana.
Ms. Reema Datta has been associated with Dainik Bhaskar group since 2008 working in various lead sales roles in Delhi NCR. On the appointment as South Head, Ms. Reema Datta said, “I am quite excited about the new role and looking it as a great opportunity to expand my boundaries and to explore and learn in south region. With all fruitful experience gained in Northern market over a long period of time, I am looking forward to connect with southern customers.
I wish I will have gainful engagement for the Organisation, partners and self.” Mr. Atul Talegaonkar, who is currently leading the Gurgaon Commercial team, has been promoted as Head for Delhi – Gurgaon and will take over charge from Ms. Reema Datta.
He has been associated with Dainik Bhaskar group for over 17 years and has worked in various roles during his tenure with the Company.
On the Promotion, Mr. Atul Talegaonkar said, "I am thankful to the management for reposing faith in me. My vast experience in the industry will help me to contribute in this new role and as a
team we are committed to deliver despite current challenging economic environment.” Commenting on the key appointments, Mr. Satyajit Sengupta, Chief Corporate Sales & Marketing Officer – DB Corp Limited, said, “Ms. Reema Datta and Mr. Atul Talegaonkar have been core team members at Dainik Bhaskar group for several years. They both are senior industry leaders having strong leadership qualities with proven business development and execution skills. This internal restructuring of their roles aligns with our strategy as we look to strengthen our leadership team and steadily grow our pan-India presence.
As we enter a critical phase this financial year, we need to ensure that all our segments performs together to reach desired targets. We wish All the Best to both Ms. Reema and Mr.
Atul for their new roles.”
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
