Brands
Daimanté unveils AI-driven green luxury jewellery in India
From AI designs to lab-grown diamonds, this new brand blends tech, ethics and style
PUNE: Daimanté, a new-age label from Caratix Jovella Pvt. Ltd., has stepped into India’s luxury jewellery market with a sharp proposition. Diamonds, it says, belong where technology, ethics and design meet.
Launched in Pune on 13 February 2026, the brand positions itself as an AI-led green luxury house. At Daimanté, every piece begins life as an AI-generated concept inspired by nature, geometry and energy. These digital forms are then interpreted and handcrafted by Indian artisans, ensuring that technology sharpens creativity rather than replacing it.
The result is jewellery that feels contemporary yet considered, polished yet personal.
Conceptualised and manufactured entirely in India, the brand aligns itself with the Make in India vision. From design and diamond cultivation to gold sourcing and finishing, operations remain domestic. It is a deliberate move that supports India’s growing reputation as a global hub for jewellery manufacturing and innovation.
Daimanté makes its debut with Talisman, a pendant-focused collection inspired by ancient symbols of protection, strength and transformation. Reimagined for modern wearers, the pieces are designed to hold meaning as much as shine. Crafted in 14 to 18 carat gold and set with IGI-certified laboratory grown diamonds, the collection starts at Rs 30,000, aiming to make conscious luxury more accessible to younger buyers.
At the core of the brand’s philosophy are laboratory grown Type II-A diamonds created through the CVD process. Chemically and optically identical to mined stones, they offer the same brilliance and durability without the environmental toll of extraction. By eliminating traditional mining, Daimanté reduces land disruption while promising traceability and transparency.
“Technology should expand imagination, not erase human skill,” said Daimanté founder and chief executive officer Sunny Kumar Singh. “AI helps us explore forms that might otherwise remain unseen, but the soul of each piece still comes from the artisan’s hand. The future of diamonds lies not in mining deeper, but in thinking smarter and cleaner.”
All pieces are paired with eco-conscious packaging and come with IGI or SGL certification, BIS hallmarking, and exchange and buyback assurances.
Currently operating as a digital-first brand, Daimanté retails through its online platform and is preparing to open its first physical store in Pune, with plans for phased expansion across key Indian cities. The company also maintains a presence in the United States, signalling its ambition to place Indian designed, responsibly crafted jewellery on the global stage.
More than a label, Daimanté is making a case that luxury can be intelligent as well as indulgent, and that sparkle need not come at the planet’s expense.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
