Ad Campaigns
Dailyhunt launches youth-focused campaign #NewsKaDailyDose
MUMBAI: Dailyhunt has launched a fresh campaign to strike a chord with the audience across India. The campaign aims to target the youth between 18-24 years, to drive Dailyhunt mobile app installs and for the audience to get a better understanding of the breadth of content offered on the app.
The campaign shows many scenes from across India where different audience segments including students, working professionals and housewives are hooked to the Dailyhunt App, and who are getting their daily dose of news on a single mobile platform. The ad attempts to capture Dailyhunt’s user enthusiasm and reactions to the happenings around them in their preferred language by just the click of a button on their phone.
Dailyhunt founder & CEO Virendra Gupta said, “With the latest campaign, we want to highlight the current trends related to digital news consumption pattern in India. There is an evident growth in the demand for consuming content digitally, especially news in the native language on mobile platforms in our country.”
What’s Your Problem joint MD and creative head of creative and content Amit Akali adds, “The ‘what to say’ and strategy is as important for any brand, as the creative. Thus, we decided to go back to the basics and demonstrate how the brand has been giving 15 crore Indians all the news and info they need.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
