MAM
Dabur ups Q1 ad spends by 51% to Rs 2.3 bn
MUMBAI: Indian FMCG major Dabur India has upped its ad spends in the first quarter of the fiscal by a whopping 51.31 per cent over the corresponding quarter last year.
The company spent Rs 2.29 billion in the quarter ended 30 June, as against Rs 1.51 billion in the year ago period.
The company’s revenue for the quarter also grew by a healthy 21.37 per cent to Rs 14.61 billion in Q1 FY’13 (from Rs 12.04 billion). Net profit also increased by 16.96 per cent from Rs 1.28 billion in Q1 FY’12 to to Rs 1.49 billion.
The company’s ad spends to revenue ratio increased to Rs 15.68 per cent from 12.57 per cent in the year-ago period.
Dabur launched two new products in the first quarter of the financial year – Dabur Ayurveda Sunscreen and a new beauty pack in the Gulabari range.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
