MAM
Dabur relaunches ‘Thirty Plus’; picks Malaika Arora as brand ambassador
MUMBAI: Dabur India is relaunching the health rejuvenator and energiser brand, ThirtyPlus.
It is presenting the brand in a ‘youngeen‘ avatar with Malaika Arora Khan, who has come on board as the new brand ambassador for Thirty Plus.
The new formulation is now a powerful blend of various rejuvenating and potent Ayurvedic herbs, making it the true rejuvenator for all 30-Plus male to make them feel young again, the company said.
Dabur India category head-OTC business Anil V Kaushal said, “Given the hectic lifestyles, the needs of the growing 30-Plus males in India are vastly different. External factors like work load; stress and deadlines lead to burnout during the day and therefore also affecting his spending quality time with family in the evenings. There is no product available today that addresses this need gap. Dabur Thirty Plus has key ingredients which help you feel youthful and active maintaining your strength, stamina and vigour. It helps energise, rejuvenate, vitalise and strengthen the body to be ready day or night. And he can feel ‘Youngeela‘ again.”
Dabur Thirty Plus brand is being launched with a new communication – ‘Ho Jaa Youngeela Re!‘. The new campaign, featuring Malaika will go on air shortly.
The commercial is a concept of a middle aged male protagonist‘s fight with his own self in terms of strength and stamina. He is unable to keep pace with his imaginary younger self and keeps on losing to himself, every time. Rejuvenated with Dabur Thirty Plus, he is ready when the situation demands – and displays his heroism with youthful energy to impress Malaika in “filmy” style.
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
