MAM
Dabur India Limited launches Ayurvedic nasal drop
Mumbai: Dabur India Ltd. on Tuesday announced the expansion of its healthcare portfolio with the launch of Dabur Anu Tailam, an Ayurvedic nasal drop for rapid and effective relief from headache and nasal congestion.
Dabur India Ltd. marketing head- ethical portfolio, Durga Prasad said: “Anu Tailam is explained in the context of daily health routine in the oldest Ayurvedic texts like Charaka Samhita, Sushruta Samhita & Ashtanga Hridaya. As per Ayurvedic scriptures, Anu Tailam possesses nourishing properties and is beneficial for the health of body parts above the level of the neck. The launch is a step forward in our mission to introduce time-tested Ayurvedic therapies in modern, ready-to-use formats. It gives fast and long-lasting relief from headache and nasal congestion. It strengthens brain functions and improves the functions of four sense organs including nose, ear, eyes and tongue.”
Prepared after extensive R&D and backed by 137 years of Dabur’s Ayurvedic Knowledge, the Ayurvedic formulation will be available across all leading e-commerce platforms and retail channels, Dabur said. According to the brand, the product is also effective against headache, premature hair fall, and premature hair graying.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
