Dabur India forays into syrups & spreads segment with Dabur Honey Tasties

Mumbai: FMCG major Dabur India on Thursday announced its foray into the syrups and spreads category with the launch of ‘Dabur Honey Tasties’. The new product has been launched in two flavours – Chocolate and Strawberry.

This honey-infused sweet, healthy, and ‘no added sugar’ take on the classic sugary chocolate and strawberry syrups is an extension of the company’s popular healthcare brand Dabur Honey, it said in a statement.

Explaining the rationale behind the brand extension, Dabur India’s marketing head – health supplements, Prashant Agarwal said, “Dabur Honey has been trusted by generations as their preferred health and food supplement. We are now offering its nutrition for kids with our new range of flavoured Honey, which is the perfect combination of taste and health. Millennial moms are increasingly looking for products that offer great taste and are also healthy for their little ones. They are also finding ways of giving the goodness of honey to their kids. Dabur Honey Tasties, a one-of-its-kind innovation in the honey category, provides a tasty treat that kids will love.”

Dabur Honey Tasties will be available in colourful squeezy packs at select retail stores and leading e-commerce platforms.