Brands
Dabur India forays into fizzy drinks market
MUMBAI: Dabur India announced its foray into the fizzy drinks market with the launch a range of fruit juice-based aerated drinks.
The new range, Réal Volo, has been prepared using a blend of exotic fruits like Cranberry, Blueberry, Blackberry and Grape. The range will be available in 250ml cans priced at Rs 40.
“Today’s health conscious consumers prefer healthier beverage options. We have been
witnessing an increase in consumer demand for ready-to-drink beverages that are aerated but not unhealthy. With Réal Volo, we are meeting this consumer demand with a range of fizzy fruit drinks that retain the goodness of the fruits and comes without the guilt of unhealthy consumption. Our Réal Volo range contains 20-25% fruit juice content making the fun of fizz healthier with the goodness of fruits. Consumers can now have a can of Réal Volo without the guilt of consuming carbonated drinks,”said Dabur India Fruit Juices and Beverages category head Mayank Kumar.
Réal Volo, which does not have any added preservatives, is being launched in two variants: Cranberry-Blueberry, and Grape-Blackcurrant. The company plans to extend this range in the coming months with the introduction of newer variants.
“Dabur has always been at the forefront of innovation. We pioneered the concept of packaged fruit juices in India with the launch of with Réal and were also the first to introduce 100% fruit juices and fruit-vegetable juices under with Réal Activ. We expanded the category with India’s first fruit fiber beverage – Réal Activ Fiber+ and are now expanding our range with the launch of fruit juice-based aerated drinks with with Réal Volo. With the launch of Réal Volo, we aim to not only extend brand Réal to give our consumers more choices but also make the experience of consuming aerated beverages more enjoyable and nutritious,” added Kumar.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
