MAM
Dabur increases ad spend by 5.49% in Q4 FY13
MUMBAI: Fast moving consumer goods major Dabur increased its spending on advertising and promotions for the the quarter ended 31 March as competitive intensity in the category continued to be high.
The FMCG giant ramped up its spending into the fourth quarter of FY13 with ad spends increased by a robust 5.49 per cent in Q4 FY13 when compared to Q4 FY12.
Dabur‘s advertising and marketing expenditure in the fourth quarter of FY12 stood at Rs 1.82 billion which grew to Rs 1.92 billion in the fourth quarter of FY13 ended 31 March 2013. The percentage of total income dedicated to advertising saw a fall from 13.26 per cent in Q4 FY12 to 12.44 in Q4 FY13.
The company‘s income for the period grew by 12.54 per cent on a year on year basis from Rs 13.72 billion in Q4 FY12 to Rs 15.44 billion in Q4 FY13. Its net profit grew by 18.13 per cent as the net profit in Q4 FY12 was Rs 1.71 billion compared to Rs 2.02 billion in Q4 FY13.
The Health Supplements business for Dabur – led by strong growth in Dabur Glucose & Dabur Honey – ended the fourth quarter with a 22.6% growth, while the OTC Health Care business reported a 16.7% growth. Dabur‘s Perfumed Hair Oil business, led by Dabur Amla Hair Oil, ended the period with a 13% gain, while the Shampoo business ended the quarter with a 29.4% growth. The Home Care business reported a 33.3% growth while the Toothpaste category closed the quarter with a 15.8% growth. The Foods category – riding on continued demand for its packaged juices — reported a 22.6% growth.
“The Bangladesh business reported a strong 57 per cent growth, while sales in Levant grew by 30 per cent and GCC markets by 20 per cent; shampoos, hair creams and toothpastes were the key growth drivers in the international markets,” Dabur India director P D Narang said.
The annual figures reflect a growth from FY12, as the FMCG company increased its advertising spends by a hearty 26.81 per cent in FY13. Dabur‘s advertising and marketing outflows increased from Rs 6.60 billion (FY12) to Rs 8.37 billion (FY13).
The total income from advertising also grew from 12.44 per cent in FY12 to a healthy 13.71 per cent in FY13. The FMCG‘s income for the period also grew by 15.01 per cent on a annual basis from Rs 53.05 billion in FY12 to Rs 61.06 billion in FY13. And the new profit grew by a stellar 18.94 per cent, seeing it rise from Rs 6.44 billion in FY12 to Rs 7.66 billion in FY13.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
