Ad Campaigns
Dabur Herb’l Charcoal Toothpaste releases soul stirring film
Mumbai: Dabur Herb’l Charcoal toothpaste has announced the launch of its campaign with a soul stirring film. Targeted at Millennials and Gen Z, this campaign questions the myth around the colour black and brings alive the product’s ability to add strength, positivity, growth and, of course, sparkling white teeth.
The campaign highlights how Dabur Herb’l Charcoal toothpaste, made of activated charcoal, gets sparkling white teeth.
Charcoal toothpaste is a relatively new addition to the already existing range of Dabur Herb’l toothpastes in the Indian market, adding strength to the oral care portfolio and addressing the consumer needs for sparkling white teeth.
Dabur India Ltd category head-Oral Care Binit Kumar said, “Our creative approach is rooted in consumer insight. Dabur Herb’l Charcoal Toothpaste is a new product and is uniquely positioned for the intelligent and informed young consumers who understand the benefits of science and tradition, equally. Black as a colour for toothpaste is a pivotal shift, breaking more than a few old norms. We believed that addressing this honestly will enable us to get across the message about the strong advantages of Black for White.”
The film is conceptualised and created by Pulp Strategy Communications and will be promoted with a robust outreach on digital and social media.
Pulp Strategy Communications founder Ambika Sharma said, “This campaign is especially close to our hearts because of the soft power it demonstrates in questioning the norm. Through the power of storytelling, we have the ability to not only inform and educate, but to inspire and transform”.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
