Ad Campaigns
Daawat launches 360 degree digital campaign
Mumbai: Daawat Basmati Rice has created a unique occasion for Biryani lovers across the World by celebrating World Biryani Day across the globe on the first Sunday of every July, this year on 2 July. Daawat Basmati Rice is providing an opportunity to all Biryani lovers to express their adoration for this dish that has distinctive Indian flavours but still enjoys universalized appeal across countries and cultures. This day calls for Biryani Lovers across the world to celebrate this exemplary dish by enjoying Biryani with their friends and family in their own inimitable ways and keep the Biryani mania going.
Many of the popular dishes from multiple cuisines have their own dedicated day. This has inspired Daawat Basmati Rice to coin ‘World Biryani Day’ to celebrate the world’s most favourite dish.
Speaking on the occasion, LT Foods Ltd. CEO- India & Far East Market Ritesh Arora said, “Biryani is more than a product, it is a celebration of being together. The love for Biryani is truly universal cutting across countries & cultures, transcending all age groups. As one of the leading Global Basmati Rice brands, Daawat believes Biryani should have a special day, an occasion to celebrate this delectable iconic dish, an appetite for which can almost never be satiated. LT Foods is committed to facilitate the consumers to celebrate World Biryani Day with its flagship variant Daawat Biryani and recently launched Daawat Biryani Kit. Biryani Day ko aaiye, jashn ke iss din ko biryani ke saath banaiyein aur manaiyein.”
To create awareness of World Biryani Day, Daawat Basmati Rice will be launching an extensive 360-degree multi-country digital campaign supported by a television, Digital, radio campaign, an outdoor and an influencer both national and regional marketing initiative, which will all culminate on 2 July with on-ground events as well.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
