MAM
Cylndr India creates interactive infinite zoom christmas video for Birla Opus
Mumbai: This holiday season, Cylndr India has collaborated with Birla Opus to create an innovative and interactive Infinite Zoom Christmas Video. Designed to captivate and engage, the video immerses viewers in a vibrant and magical holiday world filled with hidden gifts, twinkling lights, and cozy corners. The interactive nature of the video challenges audiences to explore every detail and discover as many gifts as they can within the infinite zoom experience.
Cylndr India has leveraged cutting-edge technology and creative expertise to bring this holiday video to life, pushing the boundaries of what’s possible in today’s digital content landscape., offering not only a visual feast but also a fun and participatory experience for viewers. The video offers a seamless zooming effect that allows viewers to continuously dive deeper into the scene, finding new surprises and festive elements with every exploration. The collaboration with Birla Opus showcases how interactive experiences can be seamlessly integrated into storytelling.
This collaboration marks a significant milestone in Cylndr India’s ability to deliver dynamic, engaging digital content that pushes the boundaries of creativity and interactivity. The infinite zoom christmas video is an excellent example of how innovative technology can transform the way audiences experience digital media, making it both visually stunning and fun.
The infinite zoom christmas video is now available for viewing across various platforms.
Cylndr India – Creative. Production. New-Age Content
About: Cylndr India
Cylndr India empowers brands with creative, production, and new-age content for their present and future communication goals. As a versatile powerhouse for brands, content creators, and advertisers, it operates across platforms, mediums, and agencies. Cylndr offers end-to-end production, post-production, and new-age content for the virtual world and Web 3.0. Additionally, it caters to live and social commerce services for D2C brands. Cylndr India also provides state-of-the-art production studios with in-house online and offline editing. With a global footprint, Cylndr collaborates with clients worldwide, featuring regional Center of Excellence. At Cylndr, we define it as connected production, where we are linked through data and technology, united by dynamic working, and connected through a global network.
Cylndr is an established content production brand of BMB, which is an overseas subsidiary of Cheil Worldwide Inc.
For more information, visit: www.cylndr.in
Brands
ZEEL transfers syndication business, invests Rs 505 crore in IP push
Restructuring, stake buy and FCCB moves signal sharper content strategy
MUMBAI: In the content economy, owning the story is half the battle monetising it is the real game, and Zee Entertainment Enterprises is doubling down on both. The company has approved the transfer of its syndication and content licensing business to its wholly owned subsidiary ZI-IPR Enterprises, alongside an investment of Rs 505 crore aimed at strengthening its play in content intellectual property (IP) acquisition, management and monetisation. The move, effective April 1, 2026, will see the business transferred on a slump sale basis at book value, including all associated assets, liabilities and commercial rights effectively consolidating IP operations under a more focused structure.
At its core, the restructuring signals a strategic shift. As content consumption increasingly fragments across digital and global platforms, the value of IP lies not just in creation but in how efficiently it can be distributed, repackaged and monetised across markets. By housing its syndication engine within ZI-IPR Enterprises, ZEEL appears to be building a more agile and scalable ecosystem, one that can better extract value from its vast content library while adapting to evolving distribution models.
But the company’s ambitions are not limited to restructuring. ZEEL has also approved an investment of up to Rs 20.09 crore in Culture of Real Experiences (CORE), acquiring a 51 per cent stake in the entity. The move expands its footprint into the broader creative and experiential space, suggesting a push beyond traditional broadcasting into areas where content, culture and immersive experiences intersect.
At the same time, ZEEL has moved to tidy up its financials, approving the redemption of $23.9 million in outstanding foreign currency convertible bonds (FCCBs) and cancelling an unused $215.1 million commitment. The twin steps are expected to ease pressure on its treasury, freeing up capital and improving financial flexibility as the company invests more aggressively in its IP strategy.
Taken together, the decisions reflect a company in recalibration mode streamlining legacy structures, sharpening its focus on content ownership, and exploring new avenues for growth. In a market where the lines between television, streaming and experiential entertainment are increasingly blurred, ZEEL’s latest moves suggest it is not just creating content, but building a system to make that content travel further and pay better.
