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Cycle Pure Agarbathi’s Vedic Shri Krishna Puja Kit for Janmashtami
Mumbai: Cycle Pure Agarbathi, India’s leading agarbathi manufacturer, has unveiled their Vedic Sampoorna Puja Kit, tailored for celebrating and honouring the birth of Lord Krishna, this Janmashtami. This extensive puja kit comprises a statue of Lord Balakrishna, sacred attire (Puja Vastra), rice grains (Akshata), vermilion (Kumkum), turmeric (Haridra), and other essential ingredients required for conducting the puja. The significance that the puja kit holds is that it is meticulously crafted using natural and pure components.
Cycle Pure Agarbathi has collaborated with skilled artisans from Channapatna, a well-known hub for wooden toys, to offer substantial aid and empowerment for their livelihoods. This partnership is aimed at motivating them to create unique wooden swings (Jhulas) specially designed for this year’s Janmashtami celebration. Hence, these Jhulas are traditionally used during Janmashtami to cradle and gently swing Bal Gopal, also known as Laddu Gopal, as devotees express their deep love and devotion towards him in beautifully adorned cradles.
Janmashtami, the celebration of Lord Krishna’s birth, falls on the Ashtami (eighth day) of the Krishna Paksha in the lunar calendar. To assist devotees in performing Krishna puja in adherence to age-old traditions, the Vedic Parampara Sampoorna Shri Krishna Janmashtami Puja Kit has been meticulously crafted by knowledgeable
scholars. This kit not only contains essential items for the puja but also offers a modern touch with step-by-step video instructions accessible through a QR code scan, making it easier for devotees to follow the rituals faithfully.
Cycle Pure Agarbathi managing director Arjun Ranga said, ‘Cycle has always been Cycle has always been an inseparable part of individuals’ prayers, symbolizing hope, faith, and devotion. This year, in honour of Lord Krishna’s birth and to start the festive season, we are delighted to offer our Puja kit, designed to enhance the ease of celebration. We are optimistic that this year’s festivities will be truly magnificent. Through our thoughtfully crafted Sampoorna Puja kit for Janmashtami, we aim to simplify the essence and significance of the puja for the devotees. Our ultimate aim is to be an integral part of every prayer, serving as a conduit to connect with the divine.
In India, it is a widespread tradition for individuals to offer their finest offerings to the supreme deity, aligning their lives with the principles of the gods. A prominent element of this festival involves setting up a “jhula” or swing within homes to welcome Lord Krishna. To enrich the celebration and make it even more special, Cycle Pure Agarbathi provides its customers with personalized pooja packs and exquisite hardwood Jhulas. These swings are meticulously designed to provide a divine and comfortable resting place for Lord Krishna on this particular day, elevating the occasion to a truly sacred experience.
The puja kit is priced at Rs 799, whereas the wooden jhula is available on their website for Rs 1400 only.
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Nester appoints Kunwarjeet Grover as cofounder & CBO
D2C home appliance startup strengthens leadership with 15 plus years consumer veteran.
MUMBAI: Nester just plugged in a powerhouse because when your air fryers need to fry the competition, you bring in the growth guru who’s already heated up the kitchen. Nester, the direct-to-consumer home appliance startup founded in 2025, has appointed Kunwarjeet Grover as cofounder and chief business officer. Grover brings over 15 years of experience scaling consumer brands across Himalaya Herbal Healthcare, Cavinkare, Philips Lighting, Havells India, and most recently Wellbeing Nutrition (where he was vice president of growth until June 2025). He also briefly headed growth at Pluck in 2023 and served as senior vice president at Honasa for over four years, overseeing its online marketplace.
Nester founder and CEO Abhinav Singh said, “Grover has a wealth of knowledge on how to build digital-first brands and his experience of disruptively scaling consumer brands truly aligns with Nester’s goal and vision.”
The Mumbai-based brand sells air fryers, toasters, juicers and other kitchen appliances, competing with players like Nuuk, Atomberg, Geek Technology and Wonderchef. It currently sells via e-commerce marketplaces and its own website, with plans to expand into quick commerce and offline retail. Manufacturing is handled through contract partners, though the company has indicated it intends to set up its own production facility soon.
The appointment follows Nester’s recent Rs 19 crore Pre-Series A funding round led by Fireside Ventures and OTP Ventures.
Grover joins at a pivotal time for the D2C home appliances and consumer electronics category, projected to cross $30 billion by 2030 (growing at 7.2 per cent CAGR from $23.7 billion in 2025), fuelled by quick commerce and rising demand for premium, convenient kitchen solutions.
In a market where every appliance needs to cook up growth, Nester isn’t just adding a cofounder, it’s turning up the heat on ambition, one strategic hire at a time.
