MAM
Cycle Pure Agarbathi’s Vedic Shri Krishna Puja Kit for Janmashtami
Mumbai: Cycle Pure Agarbathi, India’s leading agarbathi manufacturer, has unveiled their Vedic Sampoorna Puja Kit, tailored for celebrating and honouring the birth of Lord Krishna, this Janmashtami. This extensive puja kit comprises a statue of Lord Balakrishna, sacred attire (Puja Vastra), rice grains (Akshata), vermilion (Kumkum), turmeric (Haridra), and other essential ingredients required for conducting the puja. The significance that the puja kit holds is that it is meticulously crafted using natural and pure components.
Cycle Pure Agarbathi has collaborated with skilled artisans from Channapatna, a well-known hub for wooden toys, to offer substantial aid and empowerment for their livelihoods. This partnership is aimed at motivating them to create unique wooden swings (Jhulas) specially designed for this year’s Janmashtami celebration. Hence, these Jhulas are traditionally used during Janmashtami to cradle and gently swing Bal Gopal, also known as Laddu Gopal, as devotees express their deep love and devotion towards him in beautifully adorned cradles.
Janmashtami, the celebration of Lord Krishna’s birth, falls on the Ashtami (eighth day) of the Krishna Paksha in the lunar calendar. To assist devotees in performing Krishna puja in adherence to age-old traditions, the Vedic Parampara Sampoorna Shri Krishna Janmashtami Puja Kit has been meticulously crafted by knowledgeable
scholars. This kit not only contains essential items for the puja but also offers a modern touch with step-by-step video instructions accessible through a QR code scan, making it easier for devotees to follow the rituals faithfully.
Cycle Pure Agarbathi managing director Arjun Ranga said, ‘Cycle has always been Cycle has always been an inseparable part of individuals’ prayers, symbolizing hope, faith, and devotion. This year, in honour of Lord Krishna’s birth and to start the festive season, we are delighted to offer our Puja kit, designed to enhance the ease of celebration. We are optimistic that this year’s festivities will be truly magnificent. Through our thoughtfully crafted Sampoorna Puja kit for Janmashtami, we aim to simplify the essence and significance of the puja for the devotees. Our ultimate aim is to be an integral part of every prayer, serving as a conduit to connect with the divine.
In India, it is a widespread tradition for individuals to offer their finest offerings to the supreme deity, aligning their lives with the principles of the gods. A prominent element of this festival involves setting up a “jhula” or swing within homes to welcome Lord Krishna. To enrich the celebration and make it even more special, Cycle Pure Agarbathi provides its customers with personalized pooja packs and exquisite hardwood Jhulas. These swings are meticulously designed to provide a divine and comfortable resting place for Lord Krishna on this particular day, elevating the occasion to a truly sacred experience.
The puja kit is priced at Rs 799, whereas the wooden jhula is available on their website for Rs 1400 only.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
