MAM
Cycle Pure Agarbathies take Ind-SL series ground sponsorship
MUMBAI: Cycle Pure Agarbathies, India’s leading incense brand, has come in as ground associate sponsor for the upcoming India-Sri Lanka men’s cricket tournament consisting of 5 ODIs and 1 T-20 international from 21 July.
Cycle Pure Agarbathies has also announced the setting up of the ‘Cycle Agarbathies Quality Performer of the Series’ award to be given away to the most consistent performer of the cricket series, who also demonstrates true sportsman like behaviour.
Zeel chief sales officer Ashish Sehgal said, “We are delighted to have a trusted and traditional brand like Cycle Pure Agarbathies on board as the associate sponsor for the India Sri Lanka cricket series. We believe that this series will be one of the best international cricket series for India and our partnership vindicates the stand that it will be good for advertisers too, I am confident that together we will create a wonderful experience for the cricket fan.”
Parallel to the cricket series, Cycle Pure Agarbathies will also run a contest in retail wherein an exclusive group of retailers will be selected for the contest who will nominate their favourite cricketers for the ‘Cycle Agarbathies Quality Performer of the Series’ award. Cycle Pure Agarbathies intends to create a lasting bond between the retailers and the company to forward the sales of the organisation and build on the uniform passion for cricket that connects India.
Cycle Pure Agarbathies MD Arjun Ranga said, “Cycle stands for quality; wherein in cricket quality is not just runs scored, or wickets taken. Thus, Cycle believes in quality as a combination of quality of performance and quality of on field behaviour, which is reflected in the recently instituted Cycle Agarbathies Quality Performer of the Series award.”
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
