Brands
CXO commands brands with AI power play
MUMBAI: When brands juggle data, design and listings, things can get messy, but Streamoid’s new AI command centre, CXO, is here to tidy it all up. Launched in Bengaluru on 14 October 2025, CXO promises to help small teams run global commerce with the efficiency of a billion-dollar operation.
The platform tackles the root of a common problem, poor product data. Incomplete or inconsistent data disrupts everything from search and recommendations to planning and conversions. CXO fixes quality at the source and carries it seamlessly through design, studio shoots and catalogue execution.
CXO is battle-tested in fashion and lifestyle, but its reach spans any product sold online, from apparel and accessories to home and beauty. It is expanding to support commerce, planning and content activation across retail sectors.
The platform is built around three core modules. Artifax turns trends and sales signals into concept boards and factory-ready tech packs, compressing design cycles. Photogenix orchestrates shoots, enforces brand guidelines and produces on-model and lifestyle imagery and short-form video, even for tricky categories like kidswear. Catalogix ingests internal and approved external data, enriches product content with AI, and publishes consistent listings across every channel.
Context-aware AI agents automatically choose the best models for each task, while humans retain full editing control. Every adjustment trains brand-specific models, improving quality over time without losing oversight.
“CXO is the command centre for modern brands,” said Streamoid co-founder Rohan Manthani. “It enables small teams to design the right products, generate on-brand visuals and publish accurate listings everywhere, all from one place.”
Brands already using CXO include Target, Allbirds, Farfetch, Gap and Tommy Hilfiger. Early adopters report up to 70 per cent faster time-to-market and up to 50 per cent lower operational costs, thanks to automated data enrichment, design briefs, studio orchestration and multi-channel listings.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
