Brands
CXO commands brands with AI power play
MUMBAI: When brands juggle data, design and listings, things can get messy, but Streamoid’s new AI command centre, CXO, is here to tidy it all up. Launched in Bengaluru on 14 October 2025, CXO promises to help small teams run global commerce with the efficiency of a billion-dollar operation.
The platform tackles the root of a common problem, poor product data. Incomplete or inconsistent data disrupts everything from search and recommendations to planning and conversions. CXO fixes quality at the source and carries it seamlessly through design, studio shoots and catalogue execution.
CXO is battle-tested in fashion and lifestyle, but its reach spans any product sold online, from apparel and accessories to home and beauty. It is expanding to support commerce, planning and content activation across retail sectors.
The platform is built around three core modules. Artifax turns trends and sales signals into concept boards and factory-ready tech packs, compressing design cycles. Photogenix orchestrates shoots, enforces brand guidelines and produces on-model and lifestyle imagery and short-form video, even for tricky categories like kidswear. Catalogix ingests internal and approved external data, enriches product content with AI, and publishes consistent listings across every channel.
Context-aware AI agents automatically choose the best models for each task, while humans retain full editing control. Every adjustment trains brand-specific models, improving quality over time without losing oversight.
“CXO is the command centre for modern brands,” said Streamoid co-founder Rohan Manthani. “It enables small teams to design the right products, generate on-brand visuals and publish accurate listings everywhere, all from one place.”
Brands already using CXO include Target, Allbirds, Farfetch, Gap and Tommy Hilfiger. Early adopters report up to 70 per cent faster time-to-market and up to 50 per cent lower operational costs, thanks to automated data enrichment, design briefs, studio orchestration and multi-channel listings.
Brands
Tie Delhi-NCR to host D2C Summit on future of e-commerce
200 founders and investors to map the next phase of India’s D2C boom
NEW DELHI: India’s direct-to-consumer playbook is getting a strategy huddle. On 25 February, more than 200 founders, investors and operators will gather at Tie Delhi-NCR’s D2C Summit to discuss how the country’s $100 plus billion opportunity could shape the next chapter of online retail.
Following the success of its inaugural edition, the Summit returns with a sharper focus on the forces redefining digital-first and omnichannel brands. From lifestyle and fashion to food, personal care and Bharat-focused ventures, the event promises a cross-section of the country’s fast-moving consumer ecosystem.
A select group of 60 founders will take part in closed-door roundtables aimed at honest conversations around capital, mentorship and early-stage funding. The day begins with a founders and funders breakfast featuring investors from Faad Ventures, Fluid VC, InfoEdge Ventures and Sauce VC, setting the tone for a day built around candid exchanges rather than polished pitches.
The agenda reads like a roll call of India’s consumer brand builders. Founders from emerging Gen Z-focused labels will share the tricks behind staying relevant in an era of short attention spans, while seasoned operators from brands such as Clovia, Rage Coffee, DeHaat and SleepyCat will unpack the realities of scaling across both online and offline shelves.
The Summit will also spotlight the engines powering this growth. Speakers from Google, Nixi and Skye Air Mobility will discuss the infrastructure behind discovery, domains and delivery. A dedicated session on AI-led workflows will explore how automation is quietly becoming the new profit lever for digital-first brands.
An open-commerce lens will come into focus during a session led by ONDC’s Rohit Lohia, while Fireside Ventures’ Kannan Sitaram will speak on building durable consumer businesses without burning through capital.
Tie Delhi-NCR executive director Geetika Dayal, said the Summit arrives at a pivotal moment for the sector. She noted that today’s brands are competing in a market shaped as much by data and distribution as by product and storytelling. The aim, she said, is to bring together leaders who are not just reacting to change but setting the direction.
Backed by partners including Cashfree Payments, Masters’ Union, Zoom, Cloud Ambassador, Base and Skye Air Mobility, the Summit is positioned as a meeting ground for ideas, investment and the next generation of consumer brands.
For founders looking to decode the future of commerce, it may well be less of a conference and more of a collective reality check. And perhaps, a glimpse of the next breakout brand in the making.
