MAM
CVL Srinivas elevated to Maxus head for Asia-Pacific
MUMBAI: When it comes to positions of prominence, “Indian curry” is increasingly the flavour of choice within the GroupM family in the Asia-Pacific. Maxus India managing director CVL Srinivas has just been given overall responsibility for the agency’s operations across the Asia-Pacific.
Srinivas, whose elevation into his new role reportedly happened Wednesday, takes over a position previously handled by Alice Lam, head of Maxus Hong Kong.
Queried by indiantelevision.com over whether his new responsibilities would entail his moving out of India, Srinivas, speaking to indiantelevision from Bangkok, clarified that he would continue to based out of New Delhi. “My mandate is to ramp up Maxus across the rest of the region to the position that it currently enjoys in India, Hong Kong and to an extent China – among the Top 3. In the other regional offices we occupy the fourth or fifth rung on an average and the effort will clearly be to improve on that.”
It needs noting that Srinivas will continue to report to CEO Group M South Asia Ashutosh Srivastava. A similar reporting structure will apply to the heads of Maxus operations in other regional offices as well, where they will be reporting in to their respective GroupM heads.
Srinivas joined Maxus India as MD in early 2004 from Madison Media where he was COO, North & South.
Brands
Manindra Mohan joins CoinDCX as SVP & head – data & analytics
Former Amazon and Unacademy analytics leader to scale crypto insights
MUMBAI: India’s crypto exchange CoinDCX has appointed Manindra Mohan as SVP and head of data and analytics, bringing on board a seasoned data strategist at a time when the country’s digital asset market is entering a decisive phase.
In his new role, he will steer enterprise-wide data science, analytics and business intelligence initiatives. His mandate spans product, growth, risk and customer experience, with a clear brief to embed data-led decision-making into the company’s core as it scales across India and beyond.
Announcing the move, Mohan said he was “thrilled” to join CoinDCX, calling the Indian crypto market pivotal and ripe with opportunity. He thanked co-founders Sumit Gupta and Neeraj Khandelwal, along with Mridul Gupta, for the opportunity to help shape what he described as the future of finance.
He noted that architecting data solutions for a 24 hour global asset class presents a formidable challenge. Yet, he added, the chance to redefine financial access and drive crypto adoption “across every pin code in India” makes the task compelling.
Mohan arrives with nearly two decades of experience across technology, media and digital platforms. Before CoinDCX, he served as head of data science, analytics and BI at Carousell Group. Prior to that, he was SVP and head of analytics at Unacademy, where he built and scaled the analytics and insights function supporting product, sales, marketing and finance teams.
His earlier stints include heading analytics for Amazon prime video in India, where he oversaw data across product, acquisition, engagement and content, as well as serving as senior manager data sciences and advanced analytics at VMware and senior manager marketing and digital analytics at Dell Technologies. He began his career as senior business analyst at Cognizant, working on large scale crm and analytics implementations for global clients.
Colleagues describe Mohan as a builder of teams as much as models. From managing global analytics rollouts to leading large cross functional units, he has consistently combined statistical rigour with commercial instinct.
At CoinDCX, that blend could prove timely. As crypto exchanges navigate regulation, volatility and rising user expectations, data is no longer a back office function. It is the compass. With Mohan at the helm of analytics, CoinDCX is betting that sharper insights will translate into deeper trust and broader adoption in a market that never sleeps.
