MAM
Cutting Edge Media to sell air time for EuroNews
MUMBAI: European news channel EuroNews is aiming at generating advertising sales reveune in India. The channel has signed an agreement with the Mumbai based Cutting Edge Media to handle advertising sales. In India EuroNews is being distributed through direct-to-home – – DishTV platform.
Cutting Edge Media is an independent media sales firm with over 15 years of experience in media sales. The Cutting Edge Media team will report directly to EuroNews Sales managing director Olivier de Montchenu, according to media report.
EuroNews Sales managing director Olivier de Montchenu said, “EuroNews is continuing to make progress in worldwide distribution, which can be seen via successful launches in Asia and particularly India. Cutting Edge Media will allow EuroNews to seek new advertising revenues and maintain EuroNews’ presence in the marketplace.”
“We were especially impressed by Cutting Edge Media’s specialist market knowledge and feel sure they can deliver us a highly effective sales strategy. With the addition of Cutting Edge Media we have extended our worldwide advertisers network and reinforced our position as a key player in the international advertising marketplace,” adds Montchenu.
EuroNews now reaches over 156 million households by digital cable/satellite and terrestrial distribution in 102 countries worldwide including Europe, the Middle East, Africa, Asia, North and Latin America. ASC Enterprise and the Zee combine promoted Dish TV direct-to-home (DTH) service had signed a deal Euro News for carriage of the news channels on the platform.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
