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CupShup joins hands with Oxfam India to fight inequality
MUMBAI: CupShup – an independent advertising start-up – has joined hands with Oxfam India in their fight against inequality. rights group, Oxfam recently released a report 'Time to Care' that showed that global inequality is shockingly entrenched and that India’s richest one percent hold more than four-times the wealth held by the bottom 70 per cent of the population.
Through CupShup’s wide network, Oxfam aims to reach out to Gen-Z to create awareness regarding wealth inequality in India and also encourage them to join the movement.
The campaign, primarily led in the national capital region, is also being supported by NukkadNataks or street theatre in outdoor public spaces that centre around inequality and how it is affecting the common man. The campaign is also being promoted on radio. The team distributed cups in colleges and universities across the Delhi and NCR region.
The cups have interesting taglines printed on them highlighting inequality and how it is fuelled, which would help garner the attention of the consumer and in turn motivate them for call to action.
Commenting on the campaign, CupShup co-founder Sidharth Singh said, “The ‘Time to Care’ report has highlighted the root of major economic issues that a common man faces in our country and we are honoured to be supporting Oxfam in this noble cause to bring awareness. Through cups and Nukkadnataks we are also hopeful to create awareness on unpaid and underpaid work that women undertake in India & globally.”
“The action was part of the mobilization in Delhi by the fight inequality alliance in India. The current rate of inequality in India is unacceptable and it is time for citizens across the country to stand together in support of a fairer, more equal India," said Oxfam India lead campaigner inequality Anjela Taneja.
MAM
Sameer Nair shares heartfelt note as he exits Applause Entertainment
After nine years building the streamer’s content engine, one of India’s best-known TV men is moving on
MUMBAI: Sameer Nair is out. The chief executive of Applause Entertainment, the content studio backed by Kumar Mangalam Birla’s media empire, has announced his departure after nearly nine years at the helm, closing the chapter on one of Indian entertainment’s more quietly consequential careers.
Nair, who built Applause from the ground up in its current avatar, oversaw a slate that spanned Indian originals and international adaptations, threading together a hub-and-spoke business model that partnered with streaming platforms, broadcasters and production houses alike. The results were uneven, as they always are in content, but the ambition was not.
In a post on LinkedIn, Nair was generous to his outgoing patron. He thanked Birla for being an “inspirational boss and a great patron of the arts,” and signed off with a cheerful “Au Revoir” and a promise to remain Applause’s biggest cheerleader. Whether that sentiment survives the next chapter remains to be seen.
No successor has been named. Applause Entertainment did not immediately comment.
Nair built the machine. Now someone else has to run it — and in a streaming market that is simultaneously consolidating and convulsing, that is no small ask.
