MAM
Cultivating success: A deep dive into Hybrid India’s journey to growth & excellence
Mumbai: Hybrid India is one name that is shining like a star in the evolving landscape of Indian digital advertising. From its humble beginnings in 2020, Hybrid India has grown to become a powerhouse of innovation and stability in the Adtech industry. As of May 2024, the company stands with a proud team of over 25 experienced staff members who demonstrate uncompromising dedication to quality and excellence.
Hybrid India’s greatest strength lies in its “people-first” approach. Employees are not regarded as “just resources” but highly valued members. This sense of belonging has been the key factor for many team members who have been associated with the company for the last three to four years and have contributed to its growth and success.
“Our “people” have been and will remain the most valuable asset of our company. Their long-term dedication and zeal are the main factors that made the brand grow and prosper during all these years. We strongly believe that a culture of trust and collaboration should be fostered, wherein every employee feels appreciated and encouraged to participate in the overall endeavour,” said Hybrid INSEA MD and co-founder Shreyas Saathe.
One of the reasons behind the brand’s success in India is its work-life balance approach. Hybrid India is an oasis of sanity in an industry that is known for its long hours and high-stress jobs. Recognising that a brand’s success is founded on a team of happy and contented employees, the organization constantly tries to provide the kind of support and resources that each team member needs to grow and develop personally and professionally.
“Apart from building a culture that promotes a healthy work environment, we always prioritize employee renewal and team bonding by regularly organizing annual off-site events that provide a space for relaxation, team building, and rejuvenation. Fun Fridays, team lunches, and other activities also contribute to the camaraderie and create memories that extend beyond the office walls”– Hybrid country head, India Gandharv Sachdeva.
Recently, Hybrid India took a major step by relocating to a larger, modern office space in Gurgaon, Sector 58, establishing it as the new corporate headquarters. The new office not only stands for the company’s aspirations for growth but also reflects the trust that employees have in the leadership.
The company’s unwavering commitment to its people, clients, and vision has propelled it to the forefront of the AdTech landscape and as it continues to evolve and expand, it remains looking for fresh talent to join its ranks. Be it a long-time professional or a recent graduate, Hybrid India offers unparalleled opportunities for growth, development, and personal fulfilment.
What Employees Say
“Hybrid fosters an environment of collaboration, respect, and growth. Here individuals feel valued, supported, and motivated to contribute their best. With open communication channels and development opportunities, the company nurtures personal and professional fulfilment.”– Hybrid India associate director – publisher relations Garima Choudhary
“The work environment in Hybrid is both dynamic and fast-paced but also friendly and supportive. It is a place where passion and purpose are combined and where each day is a new chance to learn, grow, and add value to the organization. I consider myself fortunate to be a part of such a great group and I cannot wait to write the next chapter of success.”– Hybrid India director of sales, North Sushant Chopra
“Being part of Hybrid isn’t just about a job; it’s about being part of a community that cares deeply about your success and well-being. It’s a feeling of belonging that I cherish every single day, and I’m grateful to be part of such an inspiring journey”– Hybrid India emerging market lead Subhasish Maitra.
MAM
Paramount set to acquire Warner Bros. Discovery in $81 billion deal
Shareholders back merger, combined entity could reshape streaming and studios.
MUMBAI: Lights, camera… consolidation, Hollywood’s latest blockbuster might be happening off-screen. Shareholders of Warner Bros. Discovery have voted in favour of selling the company to Paramount in a deal valued at $81 billion rising to nearly $111 billion including debt setting the stage for one of the biggest shake-ups in modern media. The proposed merger, still subject to regulatory approvals, would bring together a vast portfolio spanning HBO Max, CNN, and franchises such as Harry Potter under the same umbrella as Paramount’s own heavyweights, including Top Gun and CBS.
At the heart of the deal is streaming scale. Executives have indicated plans to combine HBO Max and Paramount+ into a single platform, potentially creating a stronger challenger to giants like Netflix and Amazon’s Prime Video. Current market data suggests HBO Max holds around 12 per cent of US on-demand subscriptions, compared to Paramount+’s 3 per cent, together still trailing Netflix’s 19 per cent and Disney’s combined 27 per cent via Disney+ and Hulu.
Paramount CEO David Ellison has signalled that while platforms may merge, HBO’s creative identity will remain intact, stating the brand should “stay HBO” even within a broader ecosystem.
Beyond streaming, the deal would redraw the map for film production. Combining two of Hollywood’s oldest studios Paramount Pictures and Warner Bros., the new entity aims to scale output to over 30 films annually, while maintaining a 45-day theatrical window. Warner Bros. currently commands around 21 per cent of the US box office, compared to Paramount’s 6 per cent, underscoring the strategic weight of the acquisition.
But scale comes with scrutiny. Critics warn that fewer players could mean reduced consumer choice, rising subscription costs, and potential job cuts as the combined company looks to streamline overlapping operations while managing billions in debt.
The news business, too, faces a reset. CNN would join forces at least structurally with Paramount-owned CBS, raising questions about editorial independence and positioning. The merger has already drawn political attention in the United States, particularly given perceived ties between the Ellison family and Donald Trump, though the company maintains that newsroom autonomy will be preserved.
If approved, the deal would mark another milestone in Hollywood’s consolidation wave shrinking the industry’s traditional “big six” studios to a “big four”, with Paramount joining Disney, Universal, and Sony at the top table.
In an industry built on storytelling, this merger may well become its most consequential plot twist yet.
