MAM
CTV Scale taps Sapphire Media as marketing concessionaire
Sapphire Media will lead advertiser partnerships and revenue strategy
INDIA: Sapphire Media has been appointed marketing concessionaire for CTV Scale, tasking the firm with driving monetisation and advertiser partnerships for the connected TV platform.
Under the mandate, Sapphire Media will lead brand outreach, agency engagement and revenue strategy, as CTV Scale looks to deepen its presence in India’s fast-growing connected TV advertising market. The company is led by Mahesh Krishnan and Amardeep Singh, both seasoned executives with backgrounds spanning broadcast sales, digital platforms and branded content.
The appointment comes as advertisers increasingly shift budgets towards streaming-led television, drawn by high-attention, large-screen viewing combined with digital-style targeting and measurement. CTV Scale aggregates premium connected TV inventory and positions itself as a bridge between television-scale impact and data-led precision.
Sapphire Media said its focus would be on outcome-driven planning, contextual brand integration and measurable performance, as brands seek transparency and accountability in emerging video environments. The partnership is expected to accelerate adoption of connected TV solutions among advertisers and agencies.
CTV Scale aims to build a scalable, brand-safe marketplace offering advanced audience targeting, frequency control and campaign measurement across multiple content ecosystems. The company said the collaboration would help advertisers achieve stronger recall, improved return on investment and smoother execution across platforms.
MAM
Nandita Sinha to step down as Myntra CEO
Flipkart Group veteran’s exit triggers succession process at fashion e-commerce platform.
MUMBAI: When the fashion runway calls for a new lead, even long-serving captains eventually make way for the next season. Nandita Sinha is preparing to step down as chief executive of Myntra, according to a Moneycontrol report. Sinha, who has been with the Flipkart group since 2013, is expected to leave the company in the coming weeks. Her departure comes as the Walmart-owned e-commerce giant begins the process of identifying a successor.
The company has already started internal deliberations to finalise a replacement, with a decision likely in the near term. Sharon Pais, currently head of Flipkart Fashion and formerly chief business officer at Myntra, is widely seen as a strong contender for the role, sources told the publication.
Sinha’s next professional move remains unclear.
Before taking charge at Myntra, Sinha served as Vice President of Customer Growth, Media and Engagement at Flipkart. In that role, she led customer acquisition and growth initiatives, focusing on expanding the transacting customer base and driving consumer retention. She was also instrumental in building the Flipkart brand through a consistent customer value proposition and played a key part in driving the country’s largest shopping festival, The Big Billion Days.
Her exit marks the end of a significant chapter at the Flipkart Group, where she contributed to both core platform growth and Myntra’s fashion-focused strategy.
In the fast-paced world of Indian e-commerce, leadership transitions are as common as flash sales but they often signal the start of a fresh collection. As Myntra hunts for its next CEO, all eyes are on who will take the brand to its next stylish milestone.
