Ad Campaigns
Crunchyroll launches ‘Wish Your World Was Anime’ campaign
Mumbai: Crunchyroll, the ultimate home for anime worldwide, launched its first ad campaign in India, ‘Wish Your World Was Anime’, which masterfully blends the immersive world of anime with real life, featuring anime superfans Rashmika Mandanna and Tiger Shroff. In the two ad films, the protagonists wish for dream scenarios in their real lives, such as embarking on vivid adventures and turning challenges into triumphant moments, much like those in the captivating anime worlds they enjoy.
The dynamic ads premiered during the IPL and will air digitally on JioCinema during TATA IPL matches. Crunchyroll has also planned a comprehensive marketing campaign encompassing surround sound promotions through OOH, digital advertising, and social media outreach.
Anime, with its unique storytelling style, action, and visual artistry, offers a realm unlike any other, where individuals immerse in narratives that inspire, provoke thought, and evoke emotion. With ‘Wish Your World Was Anime,’ Crunchyroll aims to tap into the universal desire shared by anime enthusiasts everywhere – to infuse their everyday lives with the vibrancy, courage, and adventure reminiscent of their favorite anime characters and shows.
The ad films have been uniquely crafted using a blend of original Japanese animation with live action. The creative agency behind the campaign is Tilt Brand Solutions, while the anime segments were created by renowned anime studios in Japan, ensuring the authenticity of the craft and reinforcing Crunchyroll’s dedication to sharing Japanese anime with the world. Drive Inc. created the anime for the ad film with Rashmika, while the anime in Tiger’s ad film was created by ARECT, Inc. The films were overseen creatively by Crunchyroll’s creative services team. The background music in the ad film with Tiger is exclusive, produced by Donn Bhatt, and features rapper Jagsifat. The ad film with Rashmika has the song ‘Billo’ by Excise Dept.
“We are thrilled to announce Crunchyroll’s first brand campaign in India — a heartfelt milestone for us and the anime community here,” said Crunchyroll SVP of marketing Markus Gerdemann. “With Tiger Shroff and Rashmika Mandanna joining us, our campaign shines a light on the power of anime as a captivating form of storytelling. India’s rich culture and its enthusiastic embrace of anime inspire us every day. What better way to debut the campaign than another milestone cultural moment – the IPL.”
“This campaign is more than just an announcement; it’s a reflection of our dedication to nurturing our bond with anime fans across the country,” added VP of creative services Norman Rabinovich. “We’re celebrating our collective love for anime and supporting the fandom that makes it all so rewarding.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
