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Crosshairs Communication bags PR mandate for Tree of Life Resorts and Hotels
Mumbai: Crosshairs Communication, the boutique public relations and social media agency has bagged the mandate for Tree of Life, and will now be responsible for crafting and managing the brand’s key messaging across the Indian markets.
Crosshairs Communications will now be piloting Tree of Life’s PR communication, thus securing a clear mandate to disseminate the richness of Tree of Life’s services being offered across the Indian markets. The brand will veritably strengthen the core expertise of the agency, said the statement.
“Crosshairs is elated to be working with Tree of Life to pave the way for relevant, compelling PR campaigns tailored to bond with its target audience,” stated Crosshairs Communication founder Stuti Jalan Sureka. “We foresee our role in nurturing the momentum and augmentation of the brand portfolio to build greater appeal for the brand. We look forward to some momentous times and a great association ahead.”
Since its inception, the agency has effectively handled PR and social media mandates for many clients in luxury, lifestyle, beauty, hospitality, and corporate space.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
