Ad Campaigns
Crompton Water Heaters launch first-ever TVC
MUMBAI: Crompton Greaves Consumer Electricals Ltd, a leader in the Consumer Electricals and Durable space, announced the launch of its first-ever TVC campaign titled – ‘Perfect Hot Water’ with the tagline ‘Crompton Water Heater Yaani Perfect Hot Water’ for its newly-launched innovative range of water heaters.
The new TVC highlights the triple-shield technology which gives you the ‘Perfect’ hot water every day, instantly and consistently over a number of years thereby enhancing the life of water heaters. The genesis of the TVC lies in the reality that people are leaving no stone unturned in order to make their home picture perfect for their family. While the flooring, lightings, interiors are taken care of and the latest sanitary wares are fixated, the water heater is considered as an important aspect of the bathroom, thus, highlighting the film’s key message of the need to have the perfect hot water and the eagerness to take the perfect hot water shower in any situation.
The narrative of the TVC broadly captures the very essence of a relaxing hot shower with the “Perfect Hot Water”.
Speaking about the campaign, Crompton Greaves Consumer Electricals Ltd vice president–appliance business Sachin Phartiyal said, “We’re very excited to launch our first-ever TVC campaign for water heaters. Water heaters have become a significant part of our lifestyle and are considered as one of the most important appliances of the household. This new launch bears testimony to our ability to constantly offer innovative and customized solutions based on consumer insights and preferences. Taking advantage of this modern amenity in order to make life more convenient and comfortable we have launched this new range of water heaters with triple shield technology. Through this campaign, we wanted to showcase the most valued factor of the product in an effective manner.”
The 360-degree campaign will be launched on television and will further be amplified through various other mediums of the media across key cities in India.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
