Ad Campaigns
Crompton says ‘Savings Karo, Without Compromise’ in its latest TVC
Mumbai: Crompton Greaves Consumer Electricals Ltd (CGCEL), one of the leading legacy brands in India’s fans market has unveiled its latest multimedia campaign for its new energy-efficient range – Energion ceiling fans. Titled ‘Savings Karo Without Compromise’ in a striking and quirky film, the campaign draws attention to Crompton’s progressive approach to sustainability and energy efficiency.
The 360-degree campaign will be launched on television and will further be amplified through various other mediums.
Conceptualised by BBDO, the newly launched TVC demonstrates a candid conversation that moves into a playful banter between a young couple. Showcasing a fun, candid and interaction between the duo, the film gives a humorous take to the important and relevant message of boosting one’s electricity savings, without compromising on speed and comfort. Equipped with an Activ-BLDC motor that delivers full speed savings from electricity costs, Crompton’s new energy-efficient fan range ensures absolutely no compromise on air comfort.
CGCEL’s CMO Pragya Bijalwan said, “Our endeavour is to offer innovative sustainable solutions to our consumers. We’re constantly looking for opportunities to innovate and offer energy-efficient appliances, thereby reducing our consumer’s energy consumption.”
“We understand that the fan is one of the most fundamental necessities at home and while people compromise on performance for energy efficiency, we aim to tackle this thought by highlighting the superior breeze, airflow and premium technology that goes behind making our energy-efficient ceiling fans. We believe in consumer satisfaction without compromising on their experience. With this film, we hope to communicate Crompton’s meaningful innovations that can solve the much-needed yet unspoken problems in our daily lives in the most engaging and informative way,” she added.
Speaking about the thought behind the ad, BBDO India (Mumbai) CCO, Hemant Shringy said, “Crompton’s brand proposition of ‘Let’s Hangout Ghar Pe’ has continually resonated well with the younger target audience. Taking the playful banter forward, the current film shows the wife trumping the husband once again. She challenges his scepticism when it comes to getting the best of both worlds – powerful breeze and energy saving in the same fan.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
