Ad Campaigns
Croma’s Independence Day campaign ‘Let Freedom Find You’ urges you to embrace freedom in everyday life!
Mumbai: Croma has launched a series of relatable digital films as part of their Independence Day Campaign, “Let Freedom Find You.” The campaign instills a powerful message that freedom can be found in the simplest moments. It highlights how technology significantly brings people closer to their moments of freedom or even becoming the moments themselves.
Croma’s #LetFreedomFindYou campaign celebrates the essence of freedom by delving into life’s simplest and most unexpected moments. Conceptualised by Croma, directed by Gaurav Gupta, and executed by Mothership Productions, the three thoughtful and relatable 10-second DVCs bring to life stories of individuals who break free from monotony, embrace their passions, and find solace in creativity.
The first DVC unfolds in a living room as a football flies through the window, momentarily angering the mother. However, we witness her taking a moment to rethink her anger. She then smiles and kicks the ball back out, influenced by Shaolin Soccer playing on TV. The film beautifully conveys the message of finding our freedom in the little things in our daily lives.
To everyone’s surprise, the second DVC introduces us to a CEO entering the office pantry. He is visibly annoyed by something but surprises everyone as he starts to cook something, thereby finding solace and release through the act of creation. Amidst his hectic corporate life, cooking becomes his moment of freedom.
The third DVC opens in the living room, where two kids are creating a dance reel for social media. They suddenly stop and are hesitant/scared as their father walks in and stares at them momentarily in what we feel is anger, but to the kid’s pleasant surprise, he also starts dancing along. The DVC ends with all three of them enjoying themselves together. The father created his moment of freedom and enjoyed it with his kids.
Commenting on the campaign, Croma COO Shibashish Roy said, “We believe technology is more than just a tool; it’s a way to limitless freedom. Our ‘Let Freedom Find You’ campaign shows how technology lets us escape the ordinary, find joy, creativity, and express ourselves. We are passionately committed to inspiring people to find their unique journey to freedom as they seamlessly integrate technology in every aspect of their lives.”
Croma’s Independence Day campaign, “Let Freedom Find You,” will reach audiences through diverse channels, including digital platforms, social media, and nationwide retail stores. Through these touching films, Croma celebrates the cherished activities and fleeting instants that remind us of the true meaning of freedom and how it intertwines with our daily lives. As a brand committed to pioneering technology solutions, Croma warmly invites everyone to join the jubilant festivities of freedom with the inspiring #LetFreedomFindYou campaign.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
