MAM
Croma’s chief of marketing & business development Ritesh Ghosal moves on
Mumbai: Tata Croma’s chief of marketing and business development Ritesh Ghosal has called it quits after six and a half years stint. He had joined the Tata consumer electronics retail chain in March 2015.
“Yesterday I called time on Croma after an incredibly eventful six and a half years stint. met some wonderful people, built a fabulous team, made some life-long friends, learnt some life-lessons…and we also built the brand and business. Reason: my personal desire to relocate to my home base Gurgaon, ennui setting in after 6 years of doing the same thing and lack of interest in the alternative assignment offered. 90 days of seeing through open projects and I will be a free man,” Ghosal said in a LinkedIn post.
Ghosal has 25 years of experience in building businesses and brands. An MBA from IIM Bangalore, he has 18 years of experience in leadership roles across MNCs and Indian conglomerates in the areas of brand management, advertising, consumer insight, and general management.
He has previously worked at organisations such as Raymond, Tata Teleservices, Millward Brown, Coca Cola India, Reckitt (then Reckitt Benckiser), IMRB, and Lintas.
MAM
Budweiser launches ‘Let It Pour’ platform for FIFA World Cup 2026
Campaign spans 40 plus markets with fan events, merchandise and global film.
MUMBAI: When the whistle blows, Budweiser wants the celebrations to flow just as freely. The beer brand has unveiled ‘Let It Pour’, its global football platform for the FIFA World Cup 2026, kicking off a four-year build-up with a campaign designed to turn fandom into a shared, full-throttle experience. Rolling out across more than 40 countries, including India, the initiative blends on-ground activations, merchandise and a star-led global film to capture the emotional surge of the sport’s biggest stage.
At the centre of the campaign are football heavyweights Erling Haaland and Jürgen Klopp, who front the messaging around passion, performance and collective celebration. For Haaland, set to make his FIFA World Cup debut in 2026, the platform mirrors the intensity of a moment he has long worked towards, while Klopp lends his signature energy to amplify the spirit of fans coming together.
The campaign’s global film leans into that shared emotion where matches spill beyond stadiums into homes, bars and city streets over the tournament’s 39-day run. Set to Joe Cocker’s Feelin’ Alright, it captures how football blurs boundaries, turning strangers into teammates and moments into memories.
Beyond storytelling, Budweiser is building a broader ecosystem around the campaign. The Bud Fan Store will offer exclusive tournament-inspired merchandise, from football kits to branded apparel, while Bud FC developed with Wink will host experiential fan events across select markets, recreating stadium-like energy in festival settings.
India forms a key part of this push. With football fandom on the rise, particularly among younger audiences, Budweiser 0.0 is positioned to anchor local activations, bringing fans closer to the global spectacle through community-led experiences.
The move reinforces Budweiser’s four-decade association with the FIFA World Cup, but also signals an evolution in approach. Instead of simply sponsoring the game, the brand is leaning into culture creating multiple touchpoints where fans can participate, not just watch.
In a tournament where every goal sparks a reaction, Budweiser is betting that the real win lies in how loudly and how collectively that reaction pours out.
