Ad Campaigns
Crizal unveils 2018 ad featuring Shruti Haasan and Arjun Kapoor
MUMBAI: Essilor, the world leader in spectacle lenses, unveiled a new brand campaign for its Crizal brand of lenses.
Starring Shruti Haasan and Arjun Kapoor, the youthful new campaign demonstrates how Crizal lenses offer you the clearest vision.
Essilor India COO Ramachandran P says, “Life can take you on many journeys, be prepared for whatever comes your way with Crizal lenses. Our business serves an essential purpose, improving lives by improving sight. And when it comes to Crizal, we deliver what we promised, clarity like no other. Today, youthful Indians are more active and want the best when it comes to eye care. Through our latest ad, we have communicated this growing lifestyle. To rope in Shruti Haasan and Arjun Kapoor in our new avatar was an ultimate choice; as they are someone who represents youthful India and at the same time appreciate quality of eye care.”
Actor Arjun Kapoor on his association with the brand says, “Eye care is a critical aspect of my everyday life. While eyewear has become a fashion essential today, choosing the right lenses is critical for our visual health. I always look to buy products that stand out, are stylish and have a great value for money. Thus, it was an easy decision to associate with the brand as it’s clearly the best that makes you see better, look better and feel better. Brand Crizal is the world leader in spectacle lenses and I am excited about our new association.”
The charming piece of communication is clearly the best, says actor Shruti Haasan on her association with the brand. She confesses, “I am quite dependent on powered lenses, thus, eyeglasses are an integral part of my life and constant wear. This makes Crizal a truly preferred choice for me. It provides a carefree spectacle experience, allowing me to enjoy every bit of my life’s adventures with maximum visual impact. I am happy to be associated with a brand, which is at the forefront of innovation, R&D processes and optical technologies, thus, doing the utmost to improve and help maintain people’s visual health. It delivers, what it promises.”
Essilor India is a 100 per cent subsidiary of Essilor International and 2018 marks its 20th year since its advent in India.
The company, which distributes products in more than 100 countries, has 28 production plants, more than 450 prescription laboratories and cutting and mounting centres as well as several research and development centres worldwide.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
