MAM
CricPlay onboards Gautam Gambhir as the official brand ambassador for inaugural #AbIndiaKhelega campaign
MUMBAI: CricPlay, India’s newest free fantasy cricket gaming app has invited cricketing legend Gautam Gambhir as the official Brand Ambassador for its inaugural ‘Ab India Khelega’ campaign. The company is also hosting T20-themed ‘Challenger Leagues’, i.e closed group leagues for users to compete with other users on the app that will offer them the chance to win several prizes.
CricPlay Business Head, Gaurav Sarin said, “We are excited to have a legend like Gautam onboard with us in our journey to bring world-class fantasy gaming to India. His passion for the game is at the core of CricPlay, and ‘Ab India Khelega’ is aimed at pivoting fantasy games from the current transactional nature of spending money to play, to playing for the love and joy of Cricket where all fans are welcome irrespective of their ability to spend”
Commenting on his association with CricPlay, Gautam Gambhir said, “As Indians, we have been united in our collective love for cricket regardless of income and age group. CricPlay’s ‘Ab India Khelega’ has resonated with me for the same reason – it's the country’s first fantasy gaming app that breaks these barriers of entry and allows anyone and everyone to experience fantasy cricket for free. I’m confident it would emerge as a platform that validates our nation’s love for the game.”
CricPlay features three major formats – Fantasy Leagues, Super Leagues and Daily Predictions. In the ‘Fantasy League’ format, the app allows users the choice to play with other gamers across the country and win money, create private contests and invite their friends or join the ones created by them and compete with them in the same fantasy format. Every team scores points basis the actual performance of the player picked during the match, and the highest scoring teams wins. ‘Super League’ is an original gameplay where gamers can select a team per match and select power-ups like ‘Substitution’, ‘Captain Changer’ or ‘Vice Captain Changer’ for an enhanced gaming experience. In ‘Daily Predictions’, gamers leverage their cricketing knowledge to determine a winning outcome before the match starts and win cash provided they have the highest daily consecutive correct predictions.
Brands
Pocket FM elevates Lalit Gangwar to COO to drive global growth
Founding member to lead operations, monetisation and expansion across markets
MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.
In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.
Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.
He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.
Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.
Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.
As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.
With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.
