Brands
‘Cricketainment’ via Vodafone Super Fan Ki Superwish
MUMBAI: Every IPL season bring a fresh breeze of enthusiasm, excitement and passion amongst cricket lovers. Celebrating a decade of its association with the most watched cricket carnival in the world, Vodafone India promises to make Vivo IPL 2017 as Big as it gets!
The only national brand to be consistently associated with IPL since inception, Vodafone’s high decibel campaigns have been a key highlight of each IPL season. This year, even as Vodafone and IPL commemorate a decade successful partnership, Vodafone customers and IPL viewers can look forward to a never before array of adrenaline boosting initiatives making each day super special.
The ever popular Vodafone SuperFan, a first of its kind gratification platform that gave Vodafone customers a once in a lifetime opportunity to get the match winning ball signed by the winning captain on live television, takes on a larger avatar in IPL 2017. Vodafone Super Fan Ki Superwish opens doors for lucky SuperFans to win some dream come true experiences that are being introduced for the first time ever in the history of cricket!
To participate in Vodafone’s IPL initiatives and win these amazing offerings, Vodafone customers can simply SMS SUPERFAN Enthused by the super success of ‘Hakke Bakke” in IPL 2016, Vodafone brings another foot thumping SuperCheer this time around, which also marks the return of the adorable Zumis. The Zumi Cheer films will enhance the spirit of IPL with the little characters displaying their signature steps.
Another first time in India, engagement initiative at IPL 2017 is an opportunity for aspiring Vodafone SuperFans to experience the unique feel of cheering for their favourite team from the Front Row of the stadium, even if he/she is not actually in the stadium, but is watching the match from a Vodafone store, anywhere in the country. Vodafone has conceptualized this initiative thanks to the immense possibilities of their Data Strong Network. Vodafone India EVP – marketing Siddharth Banerjee said, “Vodafone Super Fan Ki Super Wish and the chance to cheer from the Front Row will offer exclusive experience. Customers and cricket lovers can also look forward to enjoying this IPL season with the Zumi Super Cheers celebrating special cricket moments”.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
