MAM
“Cricketainment” as Kapil, Aamir, Murali win Ceat awards
MUMBAI: The seventh international Ceat cricket rating awards ceremony, held on 28 January 2003 at Mumbai’s Police Gymkhana grounds was a star-studded “cricketainment” affair with cr?me de la cr?me from the cricket, Bollywood, and corporates making their appearance at the event.
The grand finale of the evening was the presentation of the Ceat international cricketer of the year award to Srilankan, Muttiah Muralitharan by Ceat India vice-chairman Harsh Goenka.
The highlight of the awards was the presentation of the ICICI Lombard Ceat international cricketer of the century award to Kapil Dev, who has scored the highest Ceat cricket rating points in the last century.
During the ceremony, twelve awards were given for best performance in the game of cricket to personalities such as Roger Binny and Sharda Ugra for the Ceat best coach award and Ceat best sports media personality respectively. Bishen Singh Bedi was awarded the Ceat lifetime achievement award. The Ceat international team of the year award went to Australia.
Bollywood star Aamir Khan, Sri Lankan cricketer Murali and Ceat India vice chairman Harsh Goenka at the seventh Ceat ratings awards presentation ceremony
The audience was hysterical when the two special awards were declared – Ceat greatest influence to the game of cricket award, which was presented to Aamir Khan for the success of Lagaan and the Ceat outstanding performance as the leader of the Indian cricket team award, which was presented to Sourav Ganguly, in association with Provogue.
Some of the well-known faces that dotted the guest list were Clive Lloyd, Sunil Gavaskar, Kapil Dev, Ajit Wadekar, Saurav Ganguly, Virender Sehwag, Rahul Dravid, Aamir Khan, Anil Kapoor, Tina Ambani, Sunil Shetty and Mana, Dimple Kapadia, Poonam Dhillon.
The hosts for the show were Cyrus Broacha and Malaika Arora who presented the entire show in their inimitable way.
The ceremony saw a mélange of various entertainment acts, on a spectacular set with a giant cricket ball and laser lights, by Bollywood stars which left the 5000 plus audience mesmerized.
The show started with a brilliant song and drama in which Malaika Arora, who impersonated the World Cup trophy, being chased by dancers with costumes representing the twelve participating international cricket teams.
Saif Ali Khan tried his hands on playing cricket in an entertaining act, which was followed by a scintillating performance by Shilpa Shetty, who was shown looking for her dream lover in the cricket team, Sachin. Javed Jaffrey once again made the crowd roar with laughter, in a unique rendition of a test match commentary act, presented in his inimitable style.
After all, cricket is no longer a game; it has become an entertainment soap opera called “cricktainment”!
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
