MAM
CREX renews Harmanpreet Kaur partnership for third consecutive time
Indian captain will feature in CREX campaigns and fan initiatives from August 10
MUMBAI: Harmanpreet Kaur and CREX are keeping their partnership on a winning streak. The cricket platform has renewed its association with the Indian cricketer for the third consecutive time, with the latest partnership effective from August 10, 2026.
The renewal comes as women’s cricket continues to build a bigger audience and stronger fan following, with CREX looking to use the association to deepen engagement between players and supporters of the women’s game.
Under the continued partnership, Kaur will feature across CREX’s digital campaigns, fan engagement initiatives and branded content throughout the season.
For CREX, the association also extends a broader push around women’s cricket. Over recent seasons, the platform has expanded its coverage through dedicated live scores, ball-by-ball commentary, editorial stories, player insights and interactive fan experiences.
The aim is to give women’s cricket the same level of visibility and engagement that fans associate with major cricketing events, while making it easier for supporters to follow matches and connect with players beyond the scorecard.
Purushotam Rawat, CEO, CREX, said the continued association with Kaur reflects the platform’s long-term commitment to women’s cricket and its growing visibility, while highlighting her leadership and influence in the game.
Kaur said continuing a partnership built around shared values and a passion for cricket was special, adding that CREX had consistently supported women’s cricket and helped bring fans closer to players’ journeys on and off the field.
The latest renewal keeps Kaur at the centre of CREX’s efforts to build fan engagement around the women’s game, while giving the platform a familiar face as the sport enters another phase of growth.
With the partnership now entering its third consecutive renewal, CREX appears to be betting on a simple formula: keep the captain, keep the conversation going and keep women’s cricket in the spotlight.
