MAM
Credilio appoints Kaizzen as their strategic communications partner
Mumbai: Credilio, a new-age financial services provider is pioneering the fintech ecosystem with a mission to make credit cards more accessible & relevant for the larger India. The fintech is proud to announce its strategic partnership with Kaizzen, an integrated communications agency. This collaboration marks a significant step in enhancing Credilio’s corporate reputation, strengthening brand awareness, and supporting the organisation’s expansion initiatives.
Credilio has risen as a distributor of third-party credit cards in a short span of three years and is dedicated to revolutionizing personal finance accessibility across the expansive landscape of India by combining state-of-the-art technology, an innovative product suite, and a nationwide network to enhance the reach of credit cards.
The platform is distinguished by a formidable ecosystem encompassing a three million consumer base. A key element of Credilio’s strategy lies in leveraging technology to provide a ‘co-browsing’ digital onboarding experience. Consumers can either onboard on their own (DIY) or take assistance from one of Credilio’s 50,000 financial advisors strategically positioned across 12,000 PIN codes nationwide who can guide the consumer seamlessly. Consumers also benefit from Credilio’s proprietary AI-based predict-o-meter which helps in finding the right match for every consumer profile – thus improving approval rates by more than 50 per cent.
Furthermore, the company has cultivated strategic alliances with more than 12 leading banks, institutions such as HDFC Bank, Axis Bank, SBI Cards, IDFC First Bank and Standard Chartered Bank underscores its credibility as a digital sourcing facilitator dedicated to providing end-to-end digital journeys for a diverse portfolio of 100 credit cards.
Highlighting the company’s vision Credilio – CEO Aditya Gupta said, “At Credilio, it is our mission to empower the underserved segments with access to organized credit and lifestyle benefits – we term it ‘Credit Card Life’. We are excited with the opportunity to grow penetration of Credit Cards in India. We see 200 million consumers with aspirations & purchasing power and our role will be to equip them with an enriched digital payment product and access to credit.”
Credilio’s products facilitate diverse touchpoints for customer credit card onboarding, encompassing various channels. Whether applying for a credit card on a widely used mobile application, website, or engaging with a loan or insurance agent, it is highly probable that individuals are utilizing a digital onboarding process facilitated by Credilio.
Elaborating on a viable future of the partnership Gupta further added, “We are thrilled to partner with Kaizzen to bolster our strategic communications efforts and share our vision. As Credilio continues to drive financial inclusion and innovation in the fintech industry, we believe that Kaizzen’s expertise will help us better convey our mission and values to our stakeholders and consumers.”
Commenting on the partnership to drive strategic communications for Credilio, Kaizzen group president Nikhil Pavithran said, “We are delighted to partner with Credilio, a company that is not only fostering financial empowerment but is also serving as a transformative catalyst in the financial lives of its users. We see great potential in this sector and as the adoption level rises, we expect the market to only grow. Our mission is to bolster Credilio’s journey by employing compelling narratives to craft stories that resonate with the media and its consumers. We look forward to leverage our expertise to support Credilio in expanding its reach throughout India, effectively amplifying their impactful mission and values.”
With the current mandate win from Credilio, Kaizzen further diversifies its portfolio of clients in various sectors such as BFSI, Corporates, Start-ups, Tech etc. Pavithran further added, “Over the past 15 years, Kaizzen has established itself as a leading multi-practice and full-service PR and digital media agency. After representing several conglomerates, we are affirmative to be able to further strengthen Credilio’s public relations and brand reputation while delivering maximum ROI for them.”
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
