MAM
Credilio appoints Kaizzen as their strategic communications partner
Mumbai: Credilio, a new-age financial services provider is pioneering the fintech ecosystem with a mission to make credit cards more accessible & relevant for the larger India. The fintech is proud to announce its strategic partnership with Kaizzen, an integrated communications agency. This collaboration marks a significant step in enhancing Credilio’s corporate reputation, strengthening brand awareness, and supporting the organisation’s expansion initiatives.
Credilio has risen as a distributor of third-party credit cards in a short span of three years and is dedicated to revolutionizing personal finance accessibility across the expansive landscape of India by combining state-of-the-art technology, an innovative product suite, and a nationwide network to enhance the reach of credit cards.
The platform is distinguished by a formidable ecosystem encompassing a three million consumer base. A key element of Credilio’s strategy lies in leveraging technology to provide a ‘co-browsing’ digital onboarding experience. Consumers can either onboard on their own (DIY) or take assistance from one of Credilio’s 50,000 financial advisors strategically positioned across 12,000 PIN codes nationwide who can guide the consumer seamlessly. Consumers also benefit from Credilio’s proprietary AI-based predict-o-meter which helps in finding the right match for every consumer profile – thus improving approval rates by more than 50 per cent.
Furthermore, the company has cultivated strategic alliances with more than 12 leading banks, institutions such as HDFC Bank, Axis Bank, SBI Cards, IDFC First Bank and Standard Chartered Bank underscores its credibility as a digital sourcing facilitator dedicated to providing end-to-end digital journeys for a diverse portfolio of 100 credit cards.
Highlighting the company’s vision Credilio – CEO Aditya Gupta said, “At Credilio, it is our mission to empower the underserved segments with access to organized credit and lifestyle benefits – we term it ‘Credit Card Life’. We are excited with the opportunity to grow penetration of Credit Cards in India. We see 200 million consumers with aspirations & purchasing power and our role will be to equip them with an enriched digital payment product and access to credit.”
Credilio’s products facilitate diverse touchpoints for customer credit card onboarding, encompassing various channels. Whether applying for a credit card on a widely used mobile application, website, or engaging with a loan or insurance agent, it is highly probable that individuals are utilizing a digital onboarding process facilitated by Credilio.
Elaborating on a viable future of the partnership Gupta further added, “We are thrilled to partner with Kaizzen to bolster our strategic communications efforts and share our vision. As Credilio continues to drive financial inclusion and innovation in the fintech industry, we believe that Kaizzen’s expertise will help us better convey our mission and values to our stakeholders and consumers.”
Commenting on the partnership to drive strategic communications for Credilio, Kaizzen group president Nikhil Pavithran said, “We are delighted to partner with Credilio, a company that is not only fostering financial empowerment but is also serving as a transformative catalyst in the financial lives of its users. We see great potential in this sector and as the adoption level rises, we expect the market to only grow. Our mission is to bolster Credilio’s journey by employing compelling narratives to craft stories that resonate with the media and its consumers. We look forward to leverage our expertise to support Credilio in expanding its reach throughout India, effectively amplifying their impactful mission and values.”
With the current mandate win from Credilio, Kaizzen further diversifies its portfolio of clients in various sectors such as BFSI, Corporates, Start-ups, Tech etc. Pavithran further added, “Over the past 15 years, Kaizzen has established itself as a leading multi-practice and full-service PR and digital media agency. After representing several conglomerates, we are affirmative to be able to further strengthen Credilio’s public relations and brand reputation while delivering maximum ROI for them.”
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
