Brands
Credenc.com launches its first IPL ad spot with LSG team
Mumbai: Credenc.com, an education lending fintech platform on Saturday launched its new ad campaign with the punchline ‘Potential Hai Toh Possible Hai,’ as part of being the associate sponsor of Lucknow Super Giants (LSG). The campaign aims to highlight the platform’s brand promise of believing in each individual’s potential and encouraging them to fulfill their aspirations.
The ad campaign will air during Tata IPL 2022 on Disney+ Hotstar featuring three marquee LSG players: KL Rahul, Quinton De Kock and Manish Pandey. The players will be seen discussing the importance of identifying one’s potential to grow by drawing a parallel between how LSG based the decision of picking players for their team based on the player’s potential, Credenc.com also basis its decision to offer education loans to students based on their merit and potential.
The underlying message showcased in the commercial is that all students with potential can benefit from Credenc.com’s potential based education loan.
“Believing in students’ potential has been at the heart of our brand’s core offering, which we have tried to reflect through our first ad film,” said Credenc.com co-founder Mayank Batheja. “The punchline ‘Potential Hai Toh Possible Hai’ highlights Credenc.com’s brand promise of ensuring aspirants with potential will not be starved for funds for their higher education goals.”
“The campaign is an organic extension to our brand strategy, which is centered around “Basing their loan decision on student’s potential and not their parental income,” he further said.
“The film is an expression of situations that many of us may have faced in our lives, when someone gave us a chance by simply believing in our potential that’s it, and nothing else,” shared Credenc.com co-founder Avinash Kumar. “This campaign gave us the opportunity to reinforce in our customers the belief that they can depend on themselves.”
Credenc.com is among one of the key sponsors of the RP-Sanjiv Goenka Group owned LSG team for IPL 2022, where the team will sport the brand’s logo on the jersey sleeves.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
