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CRED founder Kunal Shah joins the board of Pine Labs

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Mumbai: Merchant commerce platform Pine Labs on Tuesday announced the appointment of CRED founder Kunal Shah to the company’s board.

“Kunal joins a marquee set of investors, advisors, and other visionary board members who are all committed to take Pine Labs to newer heights. Kunal’s deep understanding of the consumer business will be invaluable to us as we explore new opportunities and step into our next phase of growth,” said Pine Labs CEO, B Amrish Rau.

Shah is an entrepreneur and an investor. He has nearly 100 investments across financial services, consumer, and technology. “An ardent believer in the role of financial well-being in driving progress, Kunal actively promotes and participates in financial literacy, wealth-creation, and female workforce participation initiatives in India and around the world,” the company said in a statement.

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Shah has been an advisor to the board of Bennett Coleman & Co Ltd (Times of India), the chairman of the Internet and Mobile Association of India, and an advisor to Sequoia Capital India. Before CRED, Kunal founded Freecharge.

“The pandemic has catalysed behaviour change among consumers, merchants, and institutions that will drive the fintech sector,” Kunal Shah stated. “Shaping this transformation for the benefit of all stakeholders is a collective responsibility. Pine Labs is a player in digital payments adoption and joining its board is an opportunity to contribute to the ecosystem.” 

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MAM

Visa appoints Suresh Sethi as India country head

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MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.

The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.

Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.

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His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.

As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.

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