Ad Campaigns
Cred and T Rajendar show Chennai the rewards of paying bills on time
MUMBAI: Cred invoked the iconic T Rajendar to spotlight the rewards of good financial behaviour in its new, quintessentially ‘TR’ brand film.
Speaking directly to ‘TR Nation’, the campaign celebrates the legendary performer’s unmistakable delivery and presence as a multi-hyphenate actor, director, producer, lyricist, composer, and singer. Now, he dons one more hat: that of an explainer, where he transforms creditworthiness from a concept to a conversation – a rewarding one.
The campaign comes at a time when Chennai is emerging as one of India’s most financially aware cities. In a recent Cred–YouGov survey:
● 65 per cent of respondents in Chennai know their exact credit score, the highest among all Indian metros
● 52 per cent report credit adoption, indicating deeper engagement with formal credit systems
● Nearly 1 in 2 residents (46 per cent) rely on personal finance apps to manage their money
With the film, Cred and TR show this financially progressive community that creditworthiness can be rewarding too. In a few seconds, a late-night doomscroll turns into a walk through the rewards that Cred members earn by paying their bills on the app – jewellery, vacations, gadgets, makeovers, and other experiences.
Launched yesterday, the film will run for six weeks across Tamil Nadu. The campaign continues on the app as well, with curated offers on brands like Butterheads, VS Mani, Bodycraft, Sangeetha Veg, Cha Republic, Giva, A2B, Lakme and many more. CRED members in Tamil Nadu can also access limited-edition TR merchandise on CRED Store.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
