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Creative economy emerging as India’s next growth frontier, says L Murugan
AVGC sector could need nearly 2 million skilled professionals by 2030, says MoS
NEW DELHI: India’s creative economy is emerging as a new growth frontier, with sectors such as film, music, gaming, animation, design, publishing, advertising and digital content opening new avenues for employment and entrepreneurship, said minister of state for information and broadcasting and parliamentary affairs L. Murugan.
Speaking at the opening ceremony of the Jindal Policy Conclave on “Law, Policy, and the Creative Economy” at O.P. Jindal Global University, Murugan said India’s creative economy was being driven by ideas, imagination, culture, innovation and intellectual property.
He highlighted the scale of the sector, noting that the creative economy contributes 3.1 per cent to global GDP and accounts for 6.2 per cent of global employment. An estimated 57 million Indians are already working in cultural and creative occupations, while India’s media and entertainment economy stands at Rs 2.5 trillion.
The minister pointed to animation, visual effects, gaming and comics (AVGC) as one of the areas with significant potential for young Indians.
The sector is expected to require nearly 2 million skilled professionals by 2030, creating opportunities for employment and entrepreneurship across a range of creative and technology-led roles.
To help build this talent pool, the government has announced support for the Indian Institute of Creative Technologies and AVGC Creator Labs in 15,000 schools and 500 colleges.
The initiatives are aimed at equipping students with skills relevant to the evolving creative and digital economy.
Murugan also stressed that the expansion of the creative economy needs to be backed by appropriate legal and policy frameworks.
He highlighted copyright protection, fair compensation for creators and responsible use of artificial intelligence as key areas requiring attention as technology reshapes creative industries.
Addressing the young participants at the conclave, Murugan urged them to question assumptions and institutions with respect, reason and evidence.
He said India’s young population can play a central role in shaping the country’s creative economy and contribute their ideas and skills towards the goal of building a Viksit Bharat by 2047.
