MAM
Creativa India bags Pan Macmillan’s digital account
MUMBAI: Digital marketing agency Creativa India has been awarded the duties for the entire spectrum of online activities for the Indian arm of the UK-based publisher Pan Macmillan.
The agency has worked with Pan Macmillan before when it undertook the online promotion duties for the book Jaal. The two parties had been in talks in this regard since then.
Creativa India founder Himanshu Bhalla said, “We will handle the entire promotion on Facebook, Twitter and YouTube for Pan Macmillan India. We have already started the work with them with the online promotion of their book Jaal and its book Launch.”
“Promotion for Jaal was quite successful and we will now move on to planning the promotion of their other books. Apart from this, we‘re also involved in media planning for Pan Macmillan India”, added Creativa India co-founder Dinesh Juneja.
Pan Macmillan India is one of the leading publishing houses of India. It was set up in 1998 and began full scale publishing operations in India in August 2010. Till then, it distributed internal titles by its global counterparts in the company along with locally published titles under Picador India. Pan Macmillan India has, until recently, been publishing only under the Picador imprint. The company has now added Pan and Macmillan, two new imprints to cover its local commercial fiction and non-fiction publishing.
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
