Account
Crayons, Euro RSCG, Span Communications, ZenithOptimedia win Global Incredible India (ministry of toursim) creative and media account with an annual spend of Rs 2.5 bn.
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 16 October 2008 – 29 October 2008. |
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Diageo India | Lodestar Universal | Starcom Worldwide | 180-200 million |
| Mediaedge:cia | |||
Saint Juice (Parle Agro) | – | OMD India | 40 million |
Creative | |||
| Saint Juice (Parle Agro) | – | CreativeLand Asia | 40 million |
| Sleepwell Mattress | – | Rediffusion Y&R (Delhi) | 150 million |
Creative & Media | |||
Global Incredible India campaign (Ministry of Tourism) | – | Crayons | 2.5 billion |
| – | Euro RSCG | ||
| – | Span Communications | ||
| – | ZenithOptimedia | ||
Punjab National Bank (PNB) | Interpub | Interpub | 300 million |
| Perfect 10 | Perfect 10 | ||
| Basic 4 | Basic 4 | ||
| Crossway Communication | Crossway Communication | ||
| – | Bates 141 | ||
| – | Mercantile Advertising | ||
| – | Impact | ||
| – | Indo Aryan (empanelled) | ||
Sisco (sportswear) | – | Creative Thinks Media | 20 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
