Account
Crayons (Delhi) wins Congress Party creative and media account with an annual spend of Rs between Rs 1.5 bn.
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 2 October 2008 – 15 October 2008. |
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Stovekraft (Household Appliances) | – | Lintas Media Group (Bangalore) | 400 million (Combined) |
Wockhardt Hospitals | – | ||
Creative | |||
| Airtel DTH | – | JWT | 500 million |
| Future Generali (Insurance) | Saatchi & Saatchi | O&M | 400 million |
| Hit (Godrej Sara Lee) | Publicis Ambience | Lowe India | NA |
| Monte Carlo | McCann Erickson (Delhi) | JWT (Delhi) | 200 million |
| News X | O&M | Euro RSCG | 120 million |
| Raisina Residency (Tata Housing) | – | O&M | NA |
| SL Group Multiplexes | – | BEI Confluence | NA |
Creative & Media | |||
Business Today | – | BEI Confluence | NA |
Evok Retail Shop | – | NA | |
Hello Basmati Rice | – | 40 million | |
Congress Party | – | Crayons (Delhi) | 1.5 billion |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
