MAM
Crayons bags creative duties of Zen Mobile
MUMBAI: Zen Mobile has awarded its creative business to Crayons Advertising agency. The size of the account is between 150-200 million.
Bates 141 was the incumbent agency.
The account that was won following a multi-agency pitch saw participation of agencies like Saatchi & Saatchi, Brand Curry and Prathamb Advertising.
The brief given by the company was to create awareness about the brand and increase its market share.
Commenting on the win, Crayons Advertising President Ranjan Bargotra said, “Zen Mobile has been in the market for more than two years. The mobile phone market is growing with more than 200 brands currently. It is a challenge to break the clutter and compete with other brands. It is exciting to create something that will increase Zen‘s market share.”
Zen Mobile has Amitabh Bachchan as its brand ambassador. The company manufactures handsets ranging between Rs 1,400-7,000.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
