MAM
Crayons Advertising bags IREO media account worth Rs 500 million
MUMBAI: Following a multi-agency pitch, Crayons Advertising has been assigned the media duties of the global real estate giant, IREO. The size of the account size is estimated to be in the region of Rs 500 million. Says Crayons Advertising president Ranjan Bargotra, “The campaign will kick off on 3 September across outdoor and print platforms. The television commercials for the same will be launched 12 days from now.”
The first phase of the campaign will run till October and the company will spend approximately Rs 300 million over the tw-month period.
