Crayon bags Harvard B-School account in India

MUMBAI: Crayon Advertising has bagged the creative and media duties of the Indian counterpart of the Harvard Business School.
 
This is the first time the Indian counterpart of the B-School has taken on board an agency.
 
Crayons will be looking at creating buzz about the various education programmes offered by the Harvard Business School in India. The agency will be using print largely to create the buzz.
 
Harvard Business School started its India Research Center (IRC) in Mumbai in 2006.