MAM
Cox & Kings curates Tubelight itineraries, hosts contest to meet Salman
MUMBAI: It’s time to celebrate as Superstar Salman Khan’s new film Tubelight is set to release on 23 June. Joining the celebrations is Cox & Kings which has partnered with Tubelight to launch ‘Pose Karo, Tubelight se Milo’ contest. The lucky winners stand a chance to live their fan moment of meeting Salman Khan.
Sparking curiosity among the fans about what’s new in Salman Khan’s next, they have already started making note of the locations where he has been dancing carefree with his real and reel brother Sohail Khan.
Moreover, it’s music to the ears when the songs ‘Nach Meri Jaan’ and ‘Radio’ shot at iconic destinations of Ladakh and Manali are already making waves.
The contestants have to click a selfie at their favourite location seen in the movie and post it on Facebook with the hashtag #BharatDekoTubelight. Cox & Kings has curated special itineraries covering the specific locations where the movie was shot.
Alternatively, one can simply visit the nearest Cox & Kings’ store to book a package and click a selfie with Salman Khan’s cut-out and post it with the hashtag. The lucky few will be picked from the hashtag feed and will win a once-in-a-lifetime opportunity to meet Salman Khan.
Cox & Kings head – Bharat Deko Yusuf Poonawala said, “The film Tubelight will transport you to picturesque and scenic locations where the movie was shot and by booking our package you get an opportunity to meet your favourite star Salman Khan.’’
He added, “As part of our celebrations we have launched exclusive Bharat Deko packages called `Tubelight tours to destinations such as Manali, Ladakh, Shimla, and Amritsar, where the movie was filmed.”
The famous songs of the film Tubelight provide a glimpse of the scenic beauty of North India. Cox & Kings has also launched products keeping the movie theme in mind.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
