Brands
Covid relief: Hyundai announces Rs 20 crore package for worst-hit states
MUMBAI: To aid India’s Covid relief efforts, Hyundai Motor India Foundation (HMIF), the philanthropic arm of Hyundai Motor India, has announced a Rs 20 crore relief package. The amount from Hyundai Motor India will be used for a series of initiatives to offer infrastructural assistance to the most affected states of Maharashtra, Delhi, Haryana, Telangana, and Tamil Nadu.
Through this fresh step in Hyundai’s Covid relief programs, the company will deploy resources to set up oxygen generating plants in hospitals, to aid critical patients and help hospitals become self-sufficient in oxygen.
Apart from this, the HMIF will also aid the installation of medicare facilities and provide support staff to various hospitals and cater to their operational cost for the next three months and further if needed, Hyundai Motor India Limited said in a statement.
“The second wave of this Covid2019 Pandemic has triggered an unprecedented crisis for the nation. In times of despair we often lose hope amidst the chaos, but it is also times such as these that bring out the best of humanity within us all. To offer meaningful assistance to the most affected cities and states, Hyundai has redeployed its resources and channelled efforts that will provide relief during these difficult circumstances. We are organising resources on a war footing and hope to help in abating this crisis,” said HMIL managing director and CEO SS Kim.
In the statement, HMIL made it clear that the relief package offered by the company is to ”ensure timely assistance is delivered to highly affected cities and states the company is evaluating all options to expedite the deployment of these resources on a war footing.”
Hyundai has also announced a vaccination drive among its employees, aged 45 and above at its manufacturing unit in Tamil Nadu through the office of the Sriperumbudur government primary health centre.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
