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Covid Care: JCB India to support education of children of deceased employees
New Delhi: JCB India has decided to support the education of the children of its employees who succumbed to Covid-19 and extend medical insurance for their families to ten years.
“Besides, the term insurance policy benefits, the company will support the education of the children of deceased employees to the tune of Rs one lakh per child, per year for their schooling and Rs two lakh per child, per year for three years for their graduation. For contractual employees, there will be one-time support of Rs 3 lakh,” JCB India said in a statement.
“The past few weeks have been a phase of intense learning. Virtually all our organisational resources were deployed towards supporting the health and safety of our employees and their families. Unfortunately, we also went through the painful phase of losing some of our colleagues to the virus,” said JCB India CEO and MD Deepak Shetty, highlighting that the company is fully committed to supporting the families.
The company is also conducting special vaccination drives for its employees and has already inoculated over 2,000 employees and their families in Ballabgarh, Pune and Jaipur facilities.
On 30 April, JCB India had to temporarily pause all manufacturing operations for ten days to stop the spread of the virus, which had taken a toll on workers across different facilities. Other manufacturers like Tata Motors, Maruti Suzuki, Honda also had to close down their manufacturing facilities during the second wave
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Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
