MAM
Covelong Classic 2024 continues to shine with strong sponsor support
Mumbai: As the Covelong Classic 2024, the final national surfing championship of 2024, enters the penultimate day, the event has already witnessed thrilling performances from the nation’s top surfers, thanks in large part to the valuable and strong support from the sponsors.
Covelong Classic 2024 has been fueled by the constant support of the Tamil Nadu government and the ministry of youth welfare and sports development. Leading the support is the Tamil Nadu Surfing Association, which serves as the title sponsor. Jawa Yezdi, a motorcycle brand, has returned as the ‘powered by’ sponsor for the third consecutive year. Additionally, the TT Group of Tamil Nadu has once again demonstrated its long-standing commitment to the sport as the ‘co-powered by’ partner for the eleventh consecutive year.
“The energy and passion displayed by the surfers over the past two days have been nothing short of inspiring. As we approach the culmination of the Covelong Classic, I want to extend my deepest appreciation to our sponsors. Their continuous support has been crucial in making this event a success,” said Surfing Federation of India president Arun Vasu.
This three-day surfing championship, organised by the Tamil Nadu Surfing Association under the aegis of the Surfing Federation of India (SFI) and hosted at the renowned Surf Turf, Kovalam, has drawn significant attention from surfing enthusiasts across the country. With one day remaining, the Covelong Classic 2024 continues to build excitement, setting the stage for an unforgettable conclusion to the National Surfing Championship 2024.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
