Brands
Courtyard By Marriott reveals new positioning
MUMBAI: Hospitality company Marriott International has given one of its key brands – Courtyard by Marriott – an updated logo and look. On the occassion, the company has also launched a new ad film that reflects its new positioning focussing on what success means to its next generation of guests.
Created by Ogilvy Mumbai, the campaign revolves around a day in the life of Garima Avtar – one of India’s top female rally drivers. It merges her stint on the track with her stay in the hotel seamlessly and reveals how the brand supports the champion in her passion for rally racing.
Ogilvy Mumbai group creative director Burzin Mehta said, “Speaking to one’s audience for the very first time is never easy. And this campaign was no different. But what stood out in this brief was the absolute synergy between the brand and its audience.”
He adds, “The spot, aptly titled Driven, tells the story of a real trailblazer – a female champion in a male-dominated sport. Unlike lots of hospitality advertising, this one’s not so much about rooms and restaurants as much as it is about mirroring the attitude of the consumer. And we’ve seamlessly merged two very different aspects of Garima’s life, to tell that story.”
Marriott International Asia Pacific vice president – brand and marketing Mike Fulkerson said, “The evolution of the Courtyard brand reflects the changing mindset of Courtyard’s “next generation of guests” – trailblazers who have a different perception of success (it’s not just about climbing the career ladder, but more about chasing their personal and professional passions, and collecting experiences). The spot is an articulation of our shared belief system – the passion that drives you as a person, is the passion that drives us as a brand.”
Debuting with a video spot on CNBCTV18.com’s new digital series ‘Disruptors’ (of which Courtyard by Marriott is also a sponsor), the video will also run across other digital advertising platforms and the brand’s social media channels.
Brands
Q3 revenue jumps 139 percent as losses narrow sharply
Q3 sales nearly 2.4x higher as losses narrow sharply, but auditors serve a side of caution.
MUMBAI: While couples were swapping chocolates and roses, Wardwizard Foods and Beverages Limited was busy cooking up its own love story, this one in the boardroom. On 14 February 2026, the company announced its Q3 and nine-month results, and the top line was nothing short of delicious. Revenue from operations for the quarter ended 31 December 2025 jumped to Rs 11,664.72 lakh, a mouth-watering 139 per cent increase from Rs 4,875.71 lakh a year earlier. For the nine months, revenue surged to Rs 19,728.01 lakh from Rs 5,363.82 lakh almost 3.7 times higher.
The company’s big bite came from its newly prominent Food Commodities segment, which contributed Rs 10,608.28 lakh in the quarter alone. The older RTE, frozen, sauces & mayo business added Rs 966.38 lakh.
Losses, however, still left a slightly bitter aftertaste. The company reported a standalone net loss of Rs 60.24 lakh in Q3, a sharp improvement from Rs 371.65 lakh last year. For the nine months, the loss narrowed to Rs 167.80 lakh against Rs 1,436.38 lakh previously. Earnings per share stood at (Rs 0.02) for the quarter.
The auditors, Mahesh Udhwani & Associates, gave a qualified opinion, flagging outstanding advances of Rs 760 lakh and certain trade receivables where no provision or expected credit loss has been made. They also noted they could not verify interest expense of Rs 243.52 lakh on a Rs 2,857.46 lakh borrowing from Indian Credit Co-operative Society, and highlighted missing internal audit reports and unbooked interest on another loan.
In other housekeeping news, the board noted the resignation of company secretary and compliance officer Bhoomi K Talati.
The board meeting, held from 8:30 pm to 10:20 pm on Valentine’s Day itself, approved the unaudited results after the Audit Committee’s recommendation.
For a company that was once deep in the red, the massive revenue ramp-up signals a clear shift in flavour even if the final profitability dish is still simmering. Investors will be watching whether this Valentine’s treat turns into a lasting romance or remains a one-night revenue wonder.
